Little bit of magic for @ashvinmelwani @obviceo @my_obvi 🪄 ~20 creatives; ~14 Day turnaround Any guesses on which will perform best?

If you're a UGC Creator earning $8K a month & still editing your own videos, you're essentially working for less than the guy making your coffee at Starbucks. And he gets benefits. Let me explain. Our editors complete a 45-second low-fi UGC video in about 60 minutes. They're good. Like, irritatingly good. So your average UGC Creator, armed with CapCut and a dream, probably needs closer to 120 minutes. That's 2 hours. Per video. Every single time. Now. Say you're delivering 30 videos a month at $250 each. That's $7,500. You feel successful. You tell your parents this was a good career move after all. But you're also spending 60 hours a month editing. That's a week and a half. Gone. Evaporated. Sacrificed at the altar of keyframe adjustments and caption syncing. 60 hours you could've spent shooting. 60 hours you could've spent landing new clients. 60 hours that could've turned your $8K month into a $12K month. Instead, you're hunched over a laptop at 11pm colour-grading ring light footage like some kind of digital peasant. A good editing team costs about $1,200 a month. Twelve hundred dollars. That's less than what most creators spend on coffee, ring lights and "aesthetic" backdrops they saw on TikTok. For that, every video comes back faster than you could do it, better than you would do it, and with the kind of consistency that gets client contracts renewed without a single awkward email. So let's do the maths. You're spending 60 hours to save $1,200. That's $20 an hour. Except you're not saving it. You're losing it, because those 60 hours, spent shooting and pitching, are worth $4,000 in new revenue. Minimum. Which means every hour you spend editing isn't costing you $20. It's costing you about $65. To do a job you're worse at. Slowly. That's not a business. That's a hostage situation where you're both the kidnapper and the victim. A great UGC creator does two things: ideate and shoot. That's it. Everything else is overhead you're volunteering for. But sure, keep editing your own videos. It's not like your time is worth anything.

This Black Friday, your structure matter. Twitter wants you to believe it's all creatives. Andromeda is at fault. But no, often times bad results is because of retarded Media Buying crap creatives. Here's what's working for us today, and it's not to late to launch: - One ASC with only past purchasers excluded. - One RTN CBO (1 ad set high intent, one ad set low intent). - One CBO which has all the creatives from the ASC broken out into ad sets of 2 - 4 creatives each!

Uhm, I am literally on my couch at home in SG and yet somehow I’m based in Serbia?

You can now launch ads in bulk directly from your phone… I don’t keep a lot of apps on my phone, but this one is staying! @rafyarish

New Meta bug unlocked. Setting Max daily spend to 200M GBP... NICE!

DTC Twitter, let's stop arguing for a minute and help a brother out with something: what's everyones longest running campaign in their Meta ad account currently?

A few years ago, we were having a really hard time getting our Media Buying strategies to work at scale. Then I met @IstvanicMarin . We happened to be in the same group with @Aazarshad and I just bombarded him with questions. It was one of the biggest unlocks for us and helped us build our own strategy and structure that's been working for us. Now, a few years legend, got to interview him on our podcast. Dude is still one of the greatest media buyers out there and this episode proved it.

The GOAT himself gave away all his secrets on Media Buying & Creatives. Give it a listen!

This is the funniest notification I have ever gotten from Meta Ads...

If you've been through an agency or more per year, they're not the problem, you are.

I want to be transparent: most people are flat or up slightly year on year, but every now & then you have one where everything comes together! This is all from 2 creatives that have crushed it for us: --> increased ROAS (targeting higher quality audience) --> decreased CPA (Kept offer same, just reskinned it). (partially blurred dates for clients anonymity)

Get this! One of our best bits of content made!

Interviewed the GOAT today... @IstvanicMarin One mastermind with him a few years ago transformed a large part of our agency! Learned a lot more today.... Episode dropping soon with another GOAT @Aazarshad

I'm convinced Shopify updates the look of their app every few months so that the screenshot boys have to hire a new graphic designer to design their fake screenshots...

Honestly as an agency owner this has been the hardest 5 months to deal with in my 10 years doing this... We've had to deal with everything from tariffs, a single advertiser pulling $2BN in a single day creating increased performance fluctuations, Meta fucking around with their algorithm, talk of AI replacing Media Buyers & Ad Creation, all in the span of a few months. And no, this is not a political statement, it's more a point that shit is hard right now. We've genuinely had to turn away 4 deals in the last 48 hours, because brands are "panic buying their way to try and get lower CPAs" and aren't aligned with reality. The reality is, that for a lot of brands right now, the right thing to do is wait... Wait for clarity. Wait on new shipments. Are there brands that are still crushing it? Yes, absolutely. But they are currently the exception, not the rule. X will have you believing that everything is a "skills issue." Those are the same people's whose ad accounts we're reviewing and their spending $4k at a 0.04 ROAS... Here's what you can do right now: - Have a question? Hire a proven consultant for an hour. More than likely they have been in your shoes before and a second pair of eyes on any problem never hurts - Need more creatives? Don't hire one big & expensive agency. Split the budgets across multiple smaller ones and have them compete. Cut the fat, keep the winners - Struggling with structure on Meta Ads? Keep it simple: ABO for Creative testing. CBO/ ASC for scaling. You pick whatever works on your ad account. Everything else is just fluff. Fuck CC, vs BC, vs HV. Just focus on creating better creatives - Creative Volume matters. Even if you don't have winners, keep feeding the beast. We have great clients that have been with us for years and they let us experiment. For the last 3 weeks we experimented with just running winners. It worked ok for 1 week, then shit the bed and getting back up to higher spend is HARD. Don't ever stop putting in new creatives - COGS going up? Go meet your suppliers. Face to face matters a lot in Asian cultures. How do I know this? I grew up in Hong Kong for 18 years. 9/10 they will help you find a way through this with better payment terms, partner factories in other countries, cut their margins, etc. For the love of god whatever you do, DO NOT DO ANYTHING FRAUDULENT. Just keep going.

If you're an creative agency on performance marketing agency, how you name your tasks is vital. 📛 This is the exact naming convention we use to deliver 3,000 creatives a week! YYMM0ID_CLIENTID_DESCRIPTOR_FORMAT_DIMENSIONS_VERSION YY = Year MM = Month 0ID = Unique ID starting at 001, counting up to 999 CLIENTID = Three letter acronym for the client DESCRIPTOR = Founder Video, Emotional Resonance, etc FORMAT = VID or IMG DIMENSIONS = 9x16, 4x5, 1x1 etc VERSION = V1, V2, V3 (versioned up by editors after each round of revisions