Previously a top 100 UX design agency that is now dedicated to making others successful as design entrepreneurs.
Joined August 2017
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748 Photos and videos
Jun 12
Taste was the moat. It's being filled in. What survives is judgement. So the question is not what would you make that AI wouldn't. It's this: what edge are you pulling toward the centre? youtu.be/yZvxK37-IyE #AI #design
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Jun 12
AI handles the baseline. Right and wrong? The machine sees both and picks the safer one before you even ask. The remaining work is harder: choosing between two rights. That requires judgement. youtu.be/yZvxK37-IyE #AI #design
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Jun 11
The reflexive question — "what can I make that AI wouldn't make?" — is a trap. Being defined by what you're against is not a strategy. It's a cage. Better question: now that the baseline is handled, what world do you want to build? youtu.be/yZvxK37-IyE #AI #design
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Jun 11
Someone decided cerulean, not turquoise, not lapis, deserved attention this season. That single decision cascaded through an entire supply chain. AI can produce cerulean. Deciding it should be the colour this year? That's judgement. youtu.be/yZvxK37-IyE #AI #design
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Jun 10
Banksy's stencils aren't powerful because of technique. A second-year art student could reproduce them. Their power is timing. The judgement was in the when, not the how. youtu.be/yZvxK37-IyE #AI #design
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Jun 10
Punk was noise. Three chords. Distortion. By every measure of taste, it was garbage. But someone with judgement heard it and thought: this matters. Judgement is the force that moves things along the curve. youtu.be/yZvxK37-IyE #AI #design
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Jun 9
AI has taste — statistical taste. Ask it for a landing page and you get something clean, well-proportioned, acceptable. That's the bell curve middle. That's taste. But it's not where new directions come from. youtu.be/yZvxK37-IyE #AI #design
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Jun 9
New video: "AI Has Taste — Humans Have Judgement." Taste lives in the bell curve. Judgement pulls things from the edge to the centre. For every designer navigating AI, this distinction matters. youtu.be/yZvxK37-IyE #AI #design
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Jun 6
A "Christopher Nolan film" means something precise not because of the cameras, but because of the judgment behind them. Capital flows to the director, not the equipment. Same shift: youtu.be/YOr_GgvwK5Y #AI #design
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Jun 5
Do not confuse the temporary scaffolding for the building. The product is only evidence of your judgment. The real asset is the audience that forms around that proof. Build yours now: youtu.be/YOr_GgvwK5Y #AI #startups
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Jun 5
Build things that are unmistakably yours. Speak to a point of view someone could disagree with. The ones who endure won't have the best AI stack — they'll have built distribution no one else can buy. youtu.be/YOr_GgvwK5Y #AI #startups
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Jun 4
Why subscribe to someone's tool when you can describe what you need to your own AI agent and have it generated on the spot? The long tail of software products will collapse under its own weight. youtu.be/YOr_GgvwK5Y #AI #startups
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Jun 3
Money is fungible. Talent is not. When execution is commoditised, the creator's judgment becomes the primary compression function for meaning. This is the shift coming to digital companies. youtu.be/YOr_GgvwK5Y #AI #design
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Jun 3
Cameras and editing suites are available to anyone. Yet a "Christopher Nolan film" means something precise. The director's value is deciding what gets built and earning the audience that trusts it. Same shift coming to digital: youtu.be/YOr_GgvwK5Y #AI #design
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Jun 2
The deeper shift isn't solopreneurs with AI agents. It's that AI removes the barrier between having an idea and shipping it entirely. The software company itself is approaching obsolescence. Why: youtu.be/YOr_GgvwK5Y #AI #startups
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Jun 2
Execution is dead. When anyone can build software with a prompt and an afternoon, execution stops being the differentiator. Ideas become the scarcest resource left. There's only one edge that matters: youtu.be/YOr_GgvwK5Y #AI #startups
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Jun 1
"Execution is everything" was true when shipping required engineers, capital, and months of runway. AI removed that barrier. What replaces execution as the scarce resource? youtu.be/YOr_GgvwK5Y #AI #startups
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Jun 1
New video: "Execution is Dead" — AI, Startups, and the Only Edge That Matters. For decades the mantra was "ideas are cheap, execution is everything." AI just changed that forever. youtu.be/YOr_GgvwK5Y #AI #startups #design
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May 29
The question is not whether design survives this shift. It is whether we continue telling time—or learn to build the clocks. youtu.be/7mrwHzkFA70 #design #AI #futureofwork
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May 28
The design tools of the past required time and effort to learn. The new design tools use the prompt as the primary interface. The specialist class is being replaced by the system builder. youtu.be/7mrwHzkFA70 #design #AI
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