Technomarketer

Joined February 2007
6 Photos and videos
Pinned Tweet
19 Oct 2024
First-principles understanding is durable to many changes in culture, trends, and details of technology and implementation
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27 Nov 2024
Highly recommended
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30 Sep 2024
All the really useful youtube videos have like 300 views
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13 Aug 2024
A useful phrase is coined
if the business term does not yet exist, i'd like to call this a blue lagoon. from the outside, calendar apps looks like the reddest of red oceans. thousands of alternatives, basically no differentiation. but if you pick a niche, like Saturn Calendar did with high school students, suddenly there can be a blue lagoon. turns out that high school students live in a very particular context and have very specific needs and desires. completely underserved by regular calendar apps. the Saturn team realised this, served this niche better than anyone else, and hit #1 in the app store. don't just pick a problem to solve. pick a customer to solve it for. find your blue lagoon.
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11 Aug 2024
This is a surprisingly accurate metaphor for the entreprenurial journey
When you decided to leave your 9-5 job to create the job of your dreams
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11 Aug 2024
The metaphor is richer than it first appears. The fish almost got killed by that white basket; a barrier that it probably did not realize was there until it was right up to it, with a nature its mind could not comprehend. It fumbled around and managed to get around it. Towards the end, it appears to me that the fish was moving slower, getting exhausted as its oxygen stores nearly ran out. Its persistance and strong will kept it going over the threshold of success. And then, a short moment before death, it crossed that threshold. And suddenly it had all the water and freedom it would ever need.
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30 May 2024
Started watching @AlexHormozi's YT channel again, since he pivoted back to long-form business content. What a great resource for entrepreneurs. Love that guy
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3 May 2024
Short clipped packed with keen insights on design. Of products, customer experiences, APIs, everything
Inventor of SQL talks about how they come up with the language
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23 Apr 2024
Closely describes my own entrepreneurial journey so far
When I started Jiu Jitsu I learned a lot of “guards”…aka way to control your opponent from your back. I got no real results. Aka the ability to defend myself or control the person. Just small improvements. This is how making money is. If your result is “making money” you won’t see results for a long time. You will just notice n improve in micro ways. If your goal is simply making money, you will lose motivation very fast as your goal result does not appear. But if your goal is improving in micro steps through daily practice and measuring those…you will notice massive growth. You will learn how pay processors work. How to write sales copy a bit better. How to structure your ad targeting a bit better. It won’t even all make sense, but it’ll make a bit more sense each day. Then it just stacks. For years. This is what I’ve noticed with guitar. Every day I learn music theory and don’t “get it”. But every day I also start noticing how one or two notes relate to each other n notice more n more patterns. Aka my micro improvement goal is sky rocketing. After 1 year of Jiu Jitsu I’m by no means a pro, but the micro improvements over time led to the end result of control starting appear. This comes from daily improvements in small things as simple as watching my opponents grip on my far leg, gripping their ankle better etc. When trying to get good at anything people only usually shoot for the end result, do not get it n quit. When what you should do, especially in money, is look at your day to day improvements in micro skills AND identifying which micro skills need to improve. If you show up and noticeably improve your understand n execution of micro skills every day, the big result eventually comes. Aka you need to get excited about practicing n measuring your practicing. This is more important in money than anything else because people see it in such a black n white way when it’s just like jiu jitsu or guitar. You must set GOOD practice goals, measure them and then set more. Don’t pursue the result, pursue mastering skills via measured practice n application. Success will become inevidible.
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17 Apr 2024
Ecstatic to realize I had leet commits in 2023
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16 Apr 2024
"When starting a new startup, which cloud provider are you using? AWS, Azure, GCP?" Controversial opinion: Always start with a $5/mo VPS. Everything hosted on one node. Linode, DigitalOcean, etc. all let you start with this, and dynamically resize up as you get users and traction. If and when you start approaching what their beefiest node type can handle, only at that point do you transition to a multi-node scalable architecture. In the meantime, you have saved yourself countless hours of engineering time fiddling with cloud complexity, which you were free to invest in improving the actual product.
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7 Apr 2024
Twitter's ad manager is currently the buggiest of any ad platform I have ever used It just charged the wrong payment method twice in a row now. Lots of other, more minor bugs too, both in its UI and in the backend
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3 Mar 2024
If your program has a --help option, it should return that output immediately Don't make the user wait full seconds while your code cranks up for heavy action, only to immediately exit with a help message OpenAI Whisper: I'm looking at you (But it is a great tool. Thanks)
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6 Dec 2023
Paste without formatting should be the default
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10 Oct 2023
Notes On Migrating From @wistia To @Vimeo I have been using Wistia for ~5 years. Great product, and I have been tremendously happy with it. I had ~450 videos hosted on Wistia, which had been costing me about $200/mo. A few months ago they decided to modify their pricing structure, which would more than double my cost. This prompted me to check the equivalent price for Vimeo... Which is $780 for an entire year. Wow. $780/year, vs. $5,500/year. So I switched. Some thoughts and comments: - I am comparing Wistia's "Advanced" plan with Vimeo's "Advanced" plan. Not because they have the same name, but because they are most closely equivalent when you compare their features, limits, etc. for the number of videos I have. - This equivalent Vimeo plan includes 500 videos; I am not sure what happens when you go over that. (I had bought Vimeo in the past, so I was grandfathered into a plan with only a storage limit, not a video-count limit. But that is not generally available now.) Wistia's Advanced plan charges a per-video-per-month fee, for videos in excess of 250, on top of its base fee. - I had to manually migrate by downloading all the videos from Wistia, and uploading them to Vimeo. I wish there was a push-button way to do this, but I understand implementing it is hard to the point of perhaps being impossible. Vimeo: if you want to really bump your revenue, find a way to make this happen. - Migrating was a lot of work. I am deeply technical, so I was able to create automation to accelerate it, and it still took every waking moment of my weekend to finish. For some companies, it will be better to just keep paying the higher price, even over a timeframe of a decade. You might be able to negotiate a deal with them. - I was at first uploading the videos into Vimeo through the web browser, which turned out to be a tedious, error-prone bottleneck. About 2/3 of the way through, I figured out I could upload to Dropbox, and then import from Dropbox into Vimeo. This made the upload-and-import process a HUNDRED times faster (not exaggerating... the speedup was shocking) and much easier to manage. This is what I recommend for anyone else migrating a large quantity of videos into Vimeo. - Have you ever used a website where you see pieces loading gradually over several seconds? That is vimeo.com. Sometimes the vimeo search results will show "no match" for a video I know is uploaded, and while I'm scratching my head, some slow network request will complete and the webpage suddenly shows the match. Buttons and other UI elements jump around a lot; every time you load a Vimeo web page, you almost have to sit back and wait until you see things stop moving/loading, otherwise you have a high risk of clicking the wrong button as it leaps under your mouse cursor. I wonder if the vimeo team all have exceptionally high-speed, low-latency internet; that might explain why they have not noticed. I think wistia.com has a different front-end architecture which is not susceptible to this. - Overall, Wistia's backend web interface seems more usable and robust. Largely because of Vimeo's systemic UI issue I just mentioned. - Vimeo happily lets you create two completely different folders with the exact same name, with no warning nor any indication the folder already exists. This is a stupid land mine of a UX bug which guarantees confusion and misery. It is the only WTF issue that makes me want to scream at them. - I guess while I am nitpicking: Vimeo, when I navigate to a folder and click that "Upload" button in the upper left, how about uploading to that folder, instead of defaulting to the top-level Library like it currently does? - Wistia's analytics features are VERY good. I have not dived as deep with Vimeo's analytics yet, but I can tell you they at least nail the basics of this well. - Overall, Wistia seems a bit more polished, robust and better. But not "7 times the price" better. Not even twice-the-price better, in fact it seems hard to justify paying much more at all. But perhaps I have missed some valuable feature(s) Wistia has but Vimeo does not. - While I do not use all the advanced features of Wistia and Vimeo, I probably use more of them than average; call me a power user. Just comparing the feature matrix for each product, there is a lot of overlap, and it is not clear to me how Wistia can justify such a massively higher price. Many people will want to move from Wistia to Vimeo for pricing reasons. But it is not clear to me what person/organization would want to move from Vimeo to Wistia, for any reason that would justify the higher price. Again, maybe I have missed something. - Vimeo's support seems responsive and fast. I emailed them a non-trivial question on a Sunday afternoon, and got a reply within 15 minutes that was intelligent, correct, and thorough (thanks Arivu!). - I have not needed to use Wistia's support much over the years. IIRC, they always responded fast enough, within one business day. - Over the years with Wistia, I contacted their sales team several times to ask about upgrading to their enterprise plan. They never once got back to me. Probably lost them revenue. - Overall, quite happy with Vimeo so far and not regretting my decision to switch. I have been using 100% Vimeo for over 2 months now, and have notice no issues nor complaints from my customers. In short: migration successful, but I wish it was not necessary. Thank you Wistia for your great service all these years, and looking forward to hosting with Vimeo for the foreseeable future. Do you know any killer feature of Wistia I missed, that would justify the far higher price? Or any other comment/question/point? Reply in this thread.

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10 Oct 2023
Rizq is legit, recommend you follow if you are into marketing/ads/media buying
1000 creatives throughout my years Millions of dollars generated for DTC brands I've been obsessed with this industry to be the best I took this experience and decided to create a MASTERCLASS for you all (FOR FREE) I will not be charging for it How can you get access to it? This Sunday I will be announcing it to you all with the link Took me 2 months to create this, be ready
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31 Mar 2022
Follow the truth, wherever it leads, regardless of personal cost. Often that personal cost is acknowledging something is true that you do not want to be true.
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26 Jun 2021
Actual git commit message today: "dumb down the javascript because google tag manager is being prissy"
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