GTM Engineer @clay

Joined May 2012
607 Photos and videos
Jun 13
May you live in interesting times
The US government, citing national security authorities, has issued an export control directive to suspend all access to Fable 5 and Mythos 5 by any foreign national, whether inside or outside the United States, including foreign national Anthropic employees. The net effect of this order is that we must abruptly disable Fable 5 and Mythos 5 for all our customers to ensure compliance. Access to all other Claude models is not affected. We apologize for this disruption to our customers. We believe this is a misunderstanding and are working to restore access as soon as possible. Read our full statement: anthropic.com/news/fable-myt…
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Everett retweeted
write your cold emails like you would write a text message you’re welcome …
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May 29
If you want to slow the passage of time, do planks
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May 24
Your own children are 100x more interesting and lovable than other people’s children. Internalizing this helps explain people not wanting children, other parent’s behavior, and generally lots of social dynamics around families.
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May 22
The ideal human AI coding experience has not been achieved it seems. Too much context lost for humans. Not enough flow either. Same for other domains like GTM. Working with agents involves too much waiting and lots of tweaking.
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May 18
This is similar to what I hear from every enterprise who’s tried AI SDRs (& why they don’t work) - hokey or irrelevant personalization - burns TAM of prime MM & ENT accs - messages don’t standout from other AI slop - unnatural cadences & FU adaption - unable to multithread
When I joined LaunchDarkly, we were in the middle of implementing an AI SDR. A couple of months in, we scrapped the project and “uninstalled” the AI SDR because we kept seeing:
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TIL there are more car dealerships than car makers in the Fortune 500
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Apr 27
Me opening the X app
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Apr 17
So glad they reopened the Straight of Hermès
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Everett retweeted
The wait is over. Cloudflare Email Service is now in public beta 📧 Send and receive emails directly from Workers or REST API with global delivery on Cloudflare's network And just in time for you to build email agents with the Agents SDK!
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Apr 14
Some tips on Account Scoring: I recommend 3 outputs: numeric, tier, and human readable explanation. The numeric score i n the @clay table below is easy to use to stack rank accounts. The tier is useful for territory carves, eg every rep should have say 20% tier 1 accounts, 30% tier 2 accounts, and 50% tier 3 accounts. The tier also helps you capture industry specific things, eg any "AI" account should at least be tier 2. The human readable score/score explanation is useful for reps to understand why ops thinks this is a good account or for ops and marketing to debug differences in how to evaluate an account.
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Apr 14
Flexibility like this is why I prefer to use a mix of formulas and AI for scoring, in a format where I can swap data in and out easily, reformat and so on.
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Apr 14
Good structure for GTME
If I were building a GTM Engineering team from scratch, here are the three profiles I'd hire: I'd lead this team. Sales background, early-stage building and hiring experience, and a vision for how GTM Engineering should function inside an organization. Setting sprint priorities, unblocking the team, and making sure everything we ship ties back to pipeline. I vibe code production tools myself, so I can prototype systems before handing them off and spec work for the developer in a language they actually understand. I'd run the whole thing like a software org. Sprints. Backlogs. Infrastructure that compounds day over day. The entire point of GTM Engineering is building systems that run without you, so you're freed up to focus on the creative, strategic work that actually moves the needle. The Marketing Systems Builder This person lives at the intersection of experiential marketing and automation. Events, ads, performance marketing. The problem with most marketing ops is that every event and campaign feels like starting from zero. New lead lists, new uploads, new enrichment, new routing. Every time. I want someone who builds the system once. At my last company, a very skilled contractor who shall remain unnamed lest I break their moonlighting clause ;) built a "washing machine" in Clay. Raw leads go in. They get enriched, scored against ICP, deduplicated, and routed into Salesforce. Clean, qualified, tagged. That system turned event follow-up from a two-week slog into a same-day motion. This person owns that kind of infrastructure across every marketing channel. The GTM Developer The most technical hire on the team. Someone with an analytics brain who can look at 10,000 outbound records and tell you which inbox providers are converting, which metros produce the most profitable customers, and whether your Microsoft deliverability is tanking while Google replies carry the whole program. They're also a traditionally skilled coder and product manager. Taking duct-tape automations and turning them into real infrastructure using APIs like ScaledMail . Automating inbox provisioning, domain purchasing, warmup sequencing in EmailBison . Building entire software products and data tools that allow the GTM org to run very lean. The Outbound Operator Your scaled SDR. Building lists, writing copy, managing lead flow, running email and LinkedIn campaigns at volume. Leveraging referral automation and systematic multi-channel sequences. The difference between this person and a traditional SDR is that they're operating inside a system designed for leverage. The marketing builder feeds them clean leads. The developer gives them optimized infrastructure. Their job is to run the plays, not build the field. They'd be our resident copy/messaging experts and be the closest thing to a traditional seller the team had. What personas/roles would you add to this team build?
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Apr 12
had to put my toddler in timeout for not being consistently candid with me
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Everett retweeted
"If you look at the time it might take a human lawyer to redline a massive document like that vs the time that Crosby has been able to achieve, it's just been a much faster process. And in most cases, we are getting redlines back to customers the same day." - Everett Berry, Head of GTM Engineering at @clay Hear directly from Everett & Clay about working with Crosby below.
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Everett retweeted
claude cowork is making me think maybe we’ll look back and it’ll be obvious that humans were never meant to spend their lives working behind a screen. we’ll see it as inevitable that computers do everything for us on computers and the future of work is cooler than we can imagine
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Everett retweeted
GTM engineer is now an essential role in any marketing org
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A detailed and brutal look at the tactics of buzzy AI compliance startup Delve "Delve built a machine designed to make clients complicit without their knowledge, to manufacture plausible deniability while producing exactly the opposite." substack.com/home/post/p-191…

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