Joined January 2010
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May 19
I’ve just launched Agentic Web News: market signals, interviews and analysis on the next phase of the web.
The debut issue covers agentic commerce, AI search/GEO/AEO, and production AI apps becoming more agent-shaped.
Read subscribe: agenticweb.news/welcome-to-a…
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Jun 12
The user interface is moving from pages into agents.
MCP Apps, atomic brand kits and headless CMS infrastructure all point to the same shift: apps, brands and content becoming machine-readable components that agents can assemble for users.
ricmac.org/2026/06/12/user-i…
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Jun 12
My latest interview with agentic web builders is with @idosal1 & @liadyosef, about MCP Apps and the rise of software apps inside of AI assistants & agents. In particular, they're focused on the UI aspects — including now generative UI. agenticweb.news/mcp-apps/
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Jun 9
The old web monetized attention.
The agentic web will monetize different primitives:
Access. Permission. Attribution. Grounding. Action.
That’s why Cloudflare bot stats, Microsoft Web IQ, brand kits and Contentful all matter. agenticweb.news/agentic-web-…
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Jun 5
Who owns that AI agent?
That’s the question DNSid is trying to answer, using DNS as an accountability anchor for agents on the web.
My latest for Agentic Web News: agenticweb.news/who-owns-ai-…
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Jun 3
"If I were building a website tomorrow, or building a SaaS app tomorrow, I would probably build it MCP-first, because that’s how agents increasingly want to consume this."
Love this quote from @TheMostlyGreat from @TryArcade, who I interviewed for AWN. agenticweb.news/arcade-actio…
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Jun 1
In this week's Agentic Web News market signals, I look at the economic layers now emerging in the agentic web:
📡 Agentic advertising enters its “wild west” phase
🛒 Amazon launches agentic shopping infra
🆔 DNS-AID and agent identity / discovery
agenticweb.news/agentic-web-…
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May 30
Not sure who uses Mastodon or Bluesky here, but I have thoughts on the open social web: ricmac.leaflet.pub/3mn2v6egg…
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May 29
"Hey...let's be careful out there." Prompted by the immortal words of Sgt. Phil Esterhaus on Hill Street Blues, I look at two lessons from RunSignup’s careful AI rollout:
1. Embed AI where users already work.
2. Move fast — but safely.
ricmac.org/2026/05/29/agenti…
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May 27
RunSignup, a web platform for race organizers, is deploying AI chatbots and building agentic infrastructure across its product. I spoke to founder Bob Bickel about how MCP, AI assistants, and conversational interfaces are reshaping SaaS. agenticweb.news/runsignup-ai…
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May 26
My take on Google I/O: Google pushed a big, not always coherent vision for an agent-ready web.
Chrome had the clearest signals. Gemini Spark and AI search raised more questions.
Plus: could Parallel’s Index help with AI’s publisher economics?
agenticweb.news/google-agent…
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May 22
Check out the latest article in my LinkedIn newsletter -> Field notes from the agentic web: Google, Parallel and the market taking shape linkedin.com/pulse/field-not…
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May 20
Seeing the new Modern Web Guidance from Google reminds me of my pre-ReadWriteWeb blog, called... Modern Web :) #GoogleIO
ALT ricmac's Modern Web blog, 2002
Agents are transforming web development & we’re equipping you with the tools to guide them → goo.gle/4uMV8QI
Whether it's empowering AI agents with Modern Web Guidance to build modern web applications, or scaling your workflow with Chrome DevTools for agents, we're improving developer workflows with intelligent guidance and automated debugging.
#GoogleIO
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Richard MacManus retweeted
May 19
I'm excited to share 15 updates from Google I/O 2026. We have updates across the agentic web, new capabilities and some great tools for developers.
developer.chrome.com/blog/ch…
If you are IO, come and talk to me and the team in the Chrome area.
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May 13
The agentic web is becoming a business issue.
AI agents are changing how companies are discovered, understood and acted upon online.
My new post: why this matters for business leaders, product teams, publishers and developers.
ricmac.org/2026/05/13/why-th…
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May 9
In the old days, we used to call this the “World Wide Web” ;)
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May 8
What is the agentic web?
Read web → Read/write web → Platform web → Agentic web
I’ve published a new post defining the term, with historical context and analysis of why websites still matter in the AI era.
ricmac.org/2026/05/08/what-i…
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May 5
AX was the new DX. Now it’s becoming the new UX.
In my latest post, I explore how "agent experience" has morphed beyond "developer experience" and become a branch of "user experience". ricmac.org/2026/05/05/agent-… #AgenticWeb
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May 4
The Museum of the Human Web: "a hybrid physical and digital museum celebrating the history of the human-built web." museum.parallel.ai/
Very cool. @p0 @paraga can I persuade you to sponsor my internet history website cybercultural.com/ ? A one-man web passion project.
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This is a great primer from @ricmac
He also will do an audit/consult - on how to improve the digital experience to cater to agents.
ricmac.org/agentic-web-playb…
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