RightMessage works alongside the tools you already use to personalize what your visitors, subscribers, and customers see on your site.
Joined November 2017
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7 Nov 2025
We hear this constantly from agency owners.
RightMessage works for their own brand. Then they start using it with client work and realize it solves problems across completely different businesses.
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Jun 11
@coreyhainesco (@SwipeFilesco) had been putting off building his new-subscriber onboarding survey for months.
Then he jumped on a call with RightMessage founder, @brennandunn, and built the whole thing live. In 20 minutes.
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Jun 11
→ 9 question dimensions (challenge, role, business stage, and more)
→ 5 offers wired up to real URLs
→ Branched routing based on visitor challenge business stage
→ Bidirectional sync with his Kit custom fields
→ Widget themed to match swipefiles.com
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Jun 11
The screenshot below is Claude's own summary of what it built. Twenty minutes of talking, and a fully functioning segmentation survey running on his site.
If you've been putting off segmentation because it feels like a project send us a DM, we can help!
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If rewriting your survey sounds like more than you want to take on, that's exactly what our Done For You segmentation service is for.
Most clients are up and running in about two weeks, and there's a full refund if we don't think we can help.
→ rightmessage.com/services/se…
Have you ever played 20 Questions?
"Is it an animal?" Yes.
"Is it a pet?" Yes.
"Does it bark?" No.
A few questions in, you've got it: a cat.
The game works because every question is tiny. One thing at a time. Easy to answer without overthinking it.
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Have you ever played 20 Questions?
"Is it an animal?" Yes.
"Is it a pet?" Yes.
"Does it bark?" No.
A few questions in, you've got it: a cat.
The game works because every question is tiny. One thing at a time. Easy to answer without overthinking it.
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But our internal data is clear: surveys that ask more questions that are easier to answer beat the ones that bucket everyone with a few heavy questions.
The customers who get this right regularly see 70-80% completion rates — while asking more, not fewer.
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And the more leads you've segmented, the more raw material you have to personalize how you sell. Which means more conversions.
Make it feel like a game. Not a form.
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Cold outreach teams spend weeks perfecting personalization.
Then they send people to a generic website.
We see this constantly.
A prospect gets a hyper-specific email that references their industry, their role, their exact situation.
They're intrigued. They click the link.
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Generic homepage. The moment is gone.
That jump from specific to generic is jarring - and it can kill conversions.
A few RightMessage customers have closed that gap. Here's what they do:
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1) They enrich their contact lists (using tools like Clay) to pull data like industry, company size, and job role. They use that data in their outreach.
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Apr 29
You've heard the story:
A table with 24 jams on display got reduced to 6.
Conversions went up 10x.
This is from Barry Schwartz's research on the paradox of choice.
People like having options.
They hate choosing between them.
Netflix figured this out early. So did Amazon.
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Apr 29
The businesses seeing the best conversion rates are the ones that answer those questions before the visitor has to ask.
Personalization doesn't have to be complex.
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Apr 29
Even matching a headline to match the ad someone clicked can make a meaningful difference.
One recent test we saw: 86.6% lift in conversion rate from that single change.
Have a go: rightmessage.com/
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Apr 27
Amazon runs tens of thousands of experiments every year.
Colors, copy, structure, layout. They test everything. That's not a secret.
What is less obvious is that most businesses never test anything on their website at all.
They build a funnel, launch it, and hope for the best.
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Apr 27
We also shipped a bunch of other stuff recently:
→ Intercom integration
→ Webhook support from Flows (for Zapier/Make triggers)
→ Full undo/redo with version history
→ Bot filtering in analytics
→ CSV exports from Flows
→ Faster Flow builder performance for large flows
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Apr 27
→ Weekly AI optimization report that analyzes your data and tells you what to improve
Have a look at rightmessage.com if you want to take any of this for a spin.
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