Build your own GTM system on Claude Code
60-min walkthrough
how to apply skills, subagents, hooks, MCP to build your team’s GTM brain
This video covers:
> score tens of thousands of prospects in minutes
> pull in sales call data to your context
> build your own prospecting skills
> prospect research your $15K b2b database can’t give you
> /goal running a learning loop on our reply data
> run everything from the new claude code desktop app
00:00 Introduction
01:30 The 5 GTM layers
02:30 The 6 Claude Code building blocks (skills, subagents, hooks, MCP, plugins, routines)
03:30 Two slash commands: /skill-creator and /goal
04:37 Claude Code desktop app tour
06:00 Usage token breakdown per session
07:11 Layer 1: Find - custom skills as the targeting
08:30 signal-builder skill walkthrough
09:00 Finding signals with
@firecrawl
13:30 /skill-creator - using a skill to build skills
16:00 Claude Code vs. Clay - why this scales now vs. last year
17:11 Layer 2: Enrich - subagents
18:00 The context pollution problem
20:00 Dispatching 20 subagents in parallel (4 per company × 5 companies)
24:35 Layer 3: Contextualize - hooks MCP
26:00 Hook auto-loading prospect folders
29:00 Fathom MCP pulling sales call transcripts into the prompt
31:30 prospect-posts skill
33:50 Layer 4: Personalize - email-writer creative-variable
37:00 Live run on our target company
42:35 Layer 5: Iteration
45:00
@karpathy's autoresearch vs. /goal
45:30 /goal slash command (shipped May 11)
47:00 Running the loop on real reply data
49:00 Signal weights shifting based on reply outcomes
52:26 Layer 6: Routines - scheduling the whole stack weekly
54:34 Three takeaways - primitives > prompts, context graph as moat, operator taste