You can build all your startup ideas with AI now, but here's why you probably shouldn't.
Every success I've had, whether it's a company exit or growing my AI Builder YouTube channel to 40k subs, has come from going deep on a niche I'm passionate about (that also pays) for long enough to find the entrance wedge.
AI helps us move faster, but going deep on a problem still matters more than ever.
I started Reverbeo as a Twitter AI translation tool. It was only after months of working with our target customers that we realised what they actually wanted was a simple website translation solution. We were being too clever for our own good, but thankfully we didn't stop iterating.
The lesson: pick a domain and iterate on ideas within it based on user feedback, rather than jumping to a completely different problem space every time something doesn't click.
Same story with my YouTube channel, Rob Shocks. I started out making videos on Augmented Reality. They did okay, but it wasn't until almost a year in, when I started playing with AI agents which were adjacent to the subject, that the channel really took off. That's when I hit creator-market fit, teaching people how to build apps with AI, something I already had years of experience with.
So in a nutshell: pick a problem space and domain you're genuinely passionate about (because staying motivated is harder than you think), start with your first idea, then iterate and pivot based on market response. Keep digging the same hole until you strike gold or rock.
(More on how to spot the rocks in a later post.)