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RoundPeg @roundpegcomm

RoundPeg helps Purpose-driven companies grow profit and social impact by rethinking the customer relationship for Good. B Corp. Benefit LLC.

Joined March 2011
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RoundPeg@roundpegcomm
17 Mar 2021
The #ConsciousConsumer Handbook makes it much easier to #BuyBetter. Grab it now! roundp.co/the-Conscious-Cons… #BtheChange #BuyResponsibly #ShopforGood
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The #ConsciousConsumer Handbook makes it much easier to #BuyBetter. Grab it now! roundp.co/the-Conscious-Cons… #BtheChange #BuyResponsibly #ShopforGood
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We want YOU to drink certified #BCorp, good-for-the-🌎beer. We're talking: @HopworksBeer @AslanBrewing @commonhouseales @RoadhouseBeer @StroudBrewery @stoneandwood @AllagashBrewing @cervezaguayacan and more! (B)eer the Change 🍻: roundp.co/2VGpjbG #VoteEveryDay
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We LOVE when businesses make BIG shifts for their #SocialImpact #Purpose. @Patagonia has STOPPED offering the “Midtown Uniform” and will only co-brand with environmentally conscious, #PurposeDriven brands: #SocEnt #BCorp #BTheChange #BrandActivism roundp.co/2LmTiFm

The 'Midtown Uniform' is now in peril as Patagonia isn't accepting new finance clients for its...

Patagonia, the US clothing company that has become synonymous with tech startups, is no longer accepting new clients in financial services.

businessinsider.com
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New interview! Caroline Duell of @AllGoodBrand shares how risk-taking helped her build her Purpose-driven company, and be a present and thoughtful parent to her two daughters: roundp.co/AllGoodFoundingMot… #BCorpMonth #BTheChange #WomenCEOs #FoundingMother
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Big #brands have a lot to teach about effective #BrandActivism: it requires starting small with issues close to your brand, building coalitions and support outside your company, and giving people the tools to be activists themselves: roundp.co/2zAkuZc by @DaveCause

Brand Activists Speak Out: How To Approach Today's Most Controversial Issues

Gun violence and school shootings, racial tensions, sexual harassment, immigration issues. There’s no shortage of ‘hot’ issues today and endless ways to engage consumers, particularly with the...

forbes.com
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Great article defining "#brandactivism" and using e.g from Starbucks to explain why a brand's stance MUST be paired with action. Excited to see this marketing trend pick up speed.... #activism #branding #marketing #socialimpact roundp.co/whats-brand-activi… via @instapages

The Advantages & Perils of Brand Activism

Brand activism is when a company seeks to impact a social, economic, environmental, or political problem. Learn what works and what doesn't.

instapage.com
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While we’re very excited by the new #BCorp focus that will shift the business culture to benefit all of us, words ALONE won’t necessarily change the system: roundp.co/2ZpN74T via @FastCompany

Don't believe the Business Roundtable has changed until its CEOs' actions match their words

Business culture is shifting. But words alone won't make necessary system change happen.

fastcompany.com
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#ClimateChange isn't just about animals & trees, it’s also about Black & Brown communities that are significantly impacted by poor environmental policies. Learn 5 ways folks can best acknowledge racial justice when thinking & acting on the climate crisis: bit.ly/2EravqH

Activists explain how 'climate justice is racial justice'

"Climate justice is racial justice."

mashable.com
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Hey #AnimalLovers! Looking for #sustainable, #ecofriendly products for your furry, finned or feathered friends? Discover 8 way to make your pet planet-friendly: roundp.co/2YqZVMR Shoutouts to @OnlyNaturalPet @WesPawUSA @EarthDoggy @BecoPets @foundmyanimal @earthdoghemp!

The XXL Carbon Pawprint: 8 Considerations for More Planet-Friendly Pets - RoundPeg

Here's how to minimize the carbon footprint of your furry, finned or feathered friend.

roundpegcomm.com
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Do you want to break through? Get noticed? You need community #marketing. But do you have the guts and patience!? bit.ly/Magic1123
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If you care about #equity in the workplace, this reading list will help you understand the multi-faceted reasons for workplace inequity. Thanks to #ScholarMama @TsedaleMelaku for this resource. #workplaceinequity #unconsciousbias roundp.co/2Vp2bQP

From Day One | The Racism of False Assumptions in the Office

“You don’t look like a lawyer” was a comment often heard by the Black female attorneys interviewed by Tsedale M. Melaku, a sociologist and author. Melaku had originally wanted to go to law school and...

fromdayone.com
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Crowdsourcing litter pick-up is brilliant: roundp.co/2vlFoWB Talk about building around #brandactivism! Very excited about this #socialimpact #socent @litterati

This app makes it fun to pick up litter

The earth is a big place to keep clean. With Litterati -- an app for users to identify, collect and geotag the world's litter -- TED Resident Jeff Kirschner has created a community that's crowdsour...

ted.com
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Study shows > 1/3 of consumers believe #socialimpact #Purpose should come BEFORE profit. Discover/refine yours now: roundp.co/Purpose-Driven-Gui…
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Survey by @futerra reveals that 88% of customers want brands to do MORE for #sustainable lifestyles. It's #BrandActivism or lose #CustomerLoyalty: roundp.co/2Tuo4LL by @GreenSolitaire That's why #SocialImpact Purpose is critical. Assess yours fast: roundp.co/PurposePotential-Q…
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In our #impactreport survey, we found that @BCorporation and #publicbenefitcorps prioritize #workersatisfaction 20% higher than other organizations. Interested in the complete findings? Check out our infographic here. @Oliver_Russell #socent #businessforgood #purposedriven
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How to Become a Brand Activist, because mere brand "positioning" doesn't cut it anymore! roundp.co/finally-brand-acti… Note that ALL #brandactivism leaders mentioned are #Bcorp brands - proving that Bcorps are well-poised to act on their #Purpose.... #bthechange
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Some brands have the “if we have #Purpose, customers will come” mentality. Don’t fall into this trap! 😬 roundp.co/Market-Purpose #marketing #BtheChange

Should the Marketing Department Care About Purpose? - RoundPeg

Leadership. HR. Operations. Social Impact. If you work for a Purpose-driven (or Purpose-aspirational) business, you’ve probably seen how your company’s social impact Purpose helps focus decisions,...

roundpegcomm.com
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Clean, safe, #sustainable #diaper recommendations? Why yes, discover them on our blog: @gDiapers, @BamboNatureUSA, @GroViaDiaper and more! Get recs for all your baby needs (bathing, clothing, baby food): roundp.co/2J2ASVS #BCorp #ParentingTips

Bringing Up Baby (The Sustainable Way): Part 2 - RoundPeg

Tips for sustainably clothing, entertaining and gearing up your baby. These eco-friendly recommendations are good for your wallet, your baby and the planet!

roundpegcomm.com
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#Sustainability must be core to your brand - NOT a #CSR add-on! roundp.co/2Hy2UqZ. (For even greater impact and #brandactivism, try #socimp #Purpose! bit.ly/PurposePlease) #sustainable #socialimpact #socimp

The Comprehensive Business Case for Sustainability

A walk through recent research.

hbr.org
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In-depth look at how brands are measuring their #Purpose (many, sadly, are not!). While you might be proud to be a "good business," it's even better when you have a strategy to measure your #socialimpact: roundp.co/2JVAaZn #brandpurpose #branding #brandactivism
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