It was an a/b test that ran. I checked the conversion impact results, including your particular store and it was zero negative impact (slightly positive actually) when adjusting for confounders. But I do like how passionate you are about conversion numbers, so are we!

Are we excluding Ads on Facebook Reels? Checked in Ads Manager, confirmed… shot up to second most popular placement in best performing ad set. No purchases…

Multiple reports from advertisers that @meta is delivering their ads without a CTA button 👀 Anyone else noticing it?

Meta would probably perform better for most brands if marketers just stopped touching the account every 6 hours.   Brands still operate as if Meta needs constant supervision: Pause the ad, duplicate the ad set, force spend here, kill the creative after 12 hours.   Meanwhile, the algorithm is already reallocating spend in real time based on performance signals you can’t even see.   The platform is doing far more of the media buying automatically than most advertisers realize.   At this point, Meta is better at allocating budget than most humans.   That’s why overcomplicated account structures usually perform worse.   Every extra campaign, audience split, or isolated test fragments budget and introduces more opportunity for human error.   You end up starving winners before they ever get enough spend to work.   And the irony is that most advertisers say they trust the algorithm while constantly overriding it.   If an ad is winning spend, that’s the clearest signal in the account of performance.   And if an ad never gets delivery, forcing budget into it manually usually just leads to worse performance.   A lot of “optimization” today is really just advertisers interrupting the system before it has enough data to work.