>be me
>startup marketing person
>be asked to run horizon worlds influencer marketing
>try for a long time a year
>half fail, no success, worlds break
>finally see things work
> sweat over small edits
>finally see small bump in players after making team members and creators everyone stressed and so many edits
> finally success! however "no one happy why did we do that world, not my favorite world"
>bump not big enough
>burnt out
>go on vacation to switzerland and leave all marketing to other team members
>new horizon world go brrr for mobile and 2d
>try game once
>do nothing other than play game once
>have no ideas
> leave all marketing to dir of marketing and influencer manager
>they come up with plan
>be in switzerland, remember I have bad grass allergy
>hills are alive with the sound of music and grass
>get cold
>hills are alive with allergies and stinging nettle
>flight delay and cold turn into bronchitis
>beat expedition 33 no energy, but master dodging skills. Think probably GOTY
>check back in on work, still do nothing
>team works with cool youtuber on new horizon world
>try long form
>everyone happy, players happy, mobile and 2d players jump
>player count go brrrrrr and everyone has fun
>no one complains, do literally nothing as boss.
>write case study, think "brilliant!"
>does well on LinkedIn
>Linkedin everyone loves self promo
>try to write nuanced tweet on x
>people don't like nuance on horizon worlds
>remember people hate nuance on sm.
>sad and delete tweet.
>try again better this time.
>resolve to shitpost more