You want my business?
Then create content that moves me. That gets my attention. That stops me in my tracks.
Say something different. DO something different. Show your chops. Be valuable--but in your own way. Attract the edges of your market.
That's a stronger move than a cold "hey, I just created this video for you" X DM.
Those are ignored (and annoying). And yeah... we know you're lying--so that ain't cool either.
Raise your game.
Hell... get IN the game.