"I made 500 ads with Al in an hour."
You didn't make 500 ads. You made one.
SEOs tried this a decade ago. Spin up 10,000 location pages, swap "Denver" for
"Dallas," call it a strategy. Google filtered them out as duplicate content.
Meta works on the same principle through Andromeda, GEM, and Lattice. Change
too little and the system collapses your ads into one Entity ID.
Where most people get it wrong on video:
Only swapping the hook isn't enough. The other 25 seconds being identical
means it's a duplicate ad.
Different voiceover. Different offer framing. Different format. Different talent.
That's a new ad in Meta's eyes.
Distinct messages in distinct formats is what creates new delivery opportunity.
500 near-identical Al videos is one ad Meta runs into the ground.
(Entity ID post linked in the comments.)