Enterprise customers rarely churn because your product is “bad.” They churn because you left the exits wide open: shallow integrations, generic workflows, easy data portability, and no real dependency on outcomes.
The moat isn’t flexibility, it’s becoming the operational layer they can’t rip out: embedded in processes, wired into systems of record, trusted for compliance, and relied on for daily decisions.
Make leaving costly in time, risk, and lost leverage, not in contracts.