@saffronbc profile picture
Saffron Brand Consultants @saffronbc
Joined July 2009
  • Tweets 1,440
  • Following 1,105
  • Followers 8,395
747 Photos and videos
Pinned Tweet
Saffron Brand Consultants@saffronbc
3 Oct 2024
💡 Why do some brands stick while others fade away? Our latest report, ‘The Six Keys to a Memorable Brand,’ reveals how to create a brand people remember—for the right reasons. 👉 Download the report: saffron-consultants.com/jour…
4
876
Saffron Brand Consultants retweeted
Product Hackers 🚀
@Product_Hackers
Mar 26
💭 "La belleza es relativa, pero la experiencia es absoluta". ¿Por qué YouTube o Meta cambian su identidad? @cortijc charla con Jacob Benbunan de @saffronbc sobre branding de alto nivel. 🎧 Escucha el episodio aquí 👇 youtu.be/3xfqC4dL_t4

Cómo construir una marca icónica que domine el mercado con Jacob...

¿Qué hace que una marca pase de ser un simple logotipo a una experi...

youtube.com
1
1
2
274
Saffron Brand Consultants retweeted
El Toro TV
@eltorotv
10 Aug 2025
💥 Jacob Benbunan revela en A Primer Plano el verdadero motivo de la falta de inversión en los trenes 🗣️ “Con los aviones no se la juegan en el mantenimiento por la peligrosidad que tienen, pero con los trenes les da más igual”
1:17
1
2
12
1,725
Saffron Brand Consultants retweeted
Creativepool@Creativepool
27 Jan 2025
Art Basel teamed up with @saffronbc to reimagine its role, evolving from physical events to a dynamic global platform with the vision: "Powering the World of Art." Explore the challenges and strategy behind this transformation here - creativepool.com/magazine/in… #Community #innovation
1
2
343
Closing the year by gathering reflections from leaders and luminaries is happily becoming a tradition. As we mark the first anniversary of our inaugural Into The Bright at Tate Modern, we bring you insights from this year’s session in Kyoto: saffron-consultants.com/jour…
1
234
Saffron Brand Consultants retweeted
Joseph Gelman@jgelman
10 Dec 2024
Combinar el IQ y el EQ es lo que permite a @saffronbc construir ideas genuinamente potentes, reflexiona @JacobSaffron junto a @alexpallete de Picnic en esta potente master class de creatividad Spoti open.spotify.com/episode/0Bh… Tube youtu.be/TmJPfR92vSY
1:14
1
1
272
Gabor Schreier’s headlining keynote at @CSGlobalKSA shared our work with @Stadt_Wien and highlighted how branding can elevate urban life. Learn more at the link below. saffron-consultants.com/jour…

Cityscape Global 2024 - Saffron Brand Consultants

Chief Creative Officer Gabor Schreier presented our work with Vienna, underscoring branding’s role in shaping liveable cities around the world.

saffron-consultants.com
2
226
Where will the latest trends take tourism and travel brands in 2025? 🌏 Saffron’s Ben Knapp predicts what we’ll see more of next year and how brands can craft more memorable experiences for travellers. Read more in @WARCEditors 👉 warc.com/content/paywall/art…

Where will the latest trends take tourism and travel brands in 2025? | WARC

Success in tourism and travel in 2025 will not be defined by traditional destination attributes, but by brands crafting memorable experiences.

warc.com
1
1
283
🌟 Saffron's Fernando Ortiz Ehmann shared expert insight into @Inditex & @ZARA's success, and what's needed for ‘a business driven by short-term trends to sustain long-term growth’ in @RetailWeek. Read more at the link below. 👇 retail-week.com/fashion/indi…

Inditex: how Zara’s parent company is thriving while other high ...

From a small family-run business to a global fashion phenomenon, Inditex is dominating the high-street fashion space and has established itself as a firm favourite among a broad range of shoppers....

retail-week.com
1
1
163
Meet NEO, @snbalahli's bold digital lifestyle bank—the first of its kind in Saudi Arabia. We partnered with SNB to craft NEO’s identity and experience, and developed a sonic brand in collaboration with @SonicMindsDK. 👉 Access the full case study: saffron-consultants.com/work…
0:12
1
510
Saffron Brand Consultants retweeted
Fran Pérez@franperezbr
26 Nov 2024
“Good stories stay in people’s minds; the best ones live on in our collective consciousness.” #Storytelling elevates brands ➡️ @saffronbc
1
2
271
🌟 The brand we created together with @Bakcell has been recognised as the ‘Most Successful Rebranding’ at the 2024 Felis Awards, held during @brandweekist. 🏆 👉 Full case study: saffron-consultants.com/work…
0:16
1
193
Saffron Brand Consultants retweeted
Campaign
@Campaignmag
22 Nov 2024
'All polish, no punch': adland reacts to Jaguar’s rebrand @richardexon @ShapeHistory @jungvonmatt @saffronbc @Brandpie buff.ly/493I8fQ
1
1
962
Congratulations to @VRT on launching the new Ketnet & Ketnet Junior brands. 👏 We delivered strategy, visuals, and UI updates, bringing the two brands closer together within the VRT universe. 👉 Learn more: saffron-consultants.com/jour…
0:09
1
1
267
Saffron’s Gabor Schreier reveals how we keep raising the bar on quality in @TheDrum. 🌟 thedrum.com/news/2024/11/14/…

How can agencies benchmark the quality of all their creative and strategic work?

thedrum.com
139
We worked with @Contentsquare to reimagine their brand identity & reflect their mission to be the go-to platform for understanding people—not just data—putting human insights at the heart of analytics. 👉 Access the full case study: saffron-consultants.com/work…
0:31
1
259
Experiences that last long after we open the gifts and take down the decorations. 🎄 That’s what brands must deliver to stand out this holiday season, according to Saffron Chief Strategy Officer Charlotte Black in @MediaCatMag. 👉 Read more below. mediacatmagazine.co.uk/how-c…

How can brands stand out this festive season? - MediaCat UK

From comedy to memorability to smart use of influencers

mediacat.uk
134
We partnered with Galp to craft a brand that aligns with their evolution, telling a new story as they work towards a diversified solutions approach to energy. Learn more below. saffron-consultants.com/jour…

Evolving Galp for tomorrow’s energy needs - Saffron Brand Consultants

The multinational energy company unveils their new brand, embracing sustainability, community and a diversified future.

saffron-consultants.com
1
180
Memories fade. Repetition helps them stick. 🔄 How creative Repetition can make your brand memorable: saffron-consultants.com/jour…
161
UN World Cities Day is the perfect time to reflect on what truly makes cities—and brand in general—memorable. Learn how City Brand Barometer 2023 proved experience drives memorability: citybrandbarometer.saffron-c…
144
The more someone is involved with a brand’s experience, the more likely they are to remember it. 🤝 How Involvement can make your brand a part of your audience’s identity and turn customers into loyal advocates: saffron-consultants.com/jour…
131
Load more