We mapped the full persona-led creative system we run for 8 and 9-figure DTC brands. It's yours.
Persona-led creative strategy has been the single biggest topic of conversation in our world over the last 6 months - across our client work, our podcast, our Meta partnership, and the broader DTC community we're part of.
The problem is that the conversation has been scattered.
A framework here, a podcast episode there, a case study buried in a guide. Brands were getting pieces of the picture but not the full system.
So we built this.
Everything on this board reflects what we are actively doing right now for the 8 and 9-figure DTC brands we work with - from the AI research stack we use to build personas, to the brief structure, to the testing tiers and optimisation rules we run in accounts every day.
It's informed by our own data, our official Meta partnership research, and the conversations we've had with people like Maxime - Meta's Creative Strategist for Disruptor brands - who gave us a rare look at how Andromeda actually works from the inside.
A single, chronological walk-through of the full persona-led engine - so you can see not just what to do, but why each step feeds the next.
Want it?
Retweet this post
Comment "persona" and I'll send it over