"We need to be an AI-first organization."
You've read this in CEO letters. You've heard it in all-hands meetings.
And it's absurd.
Because the next sentence is almost always: "I can't tell you what that means or how to implement it, but goddamn, you need to figure it out."
That's not leadership. That's a mandate without a map.
Jordan Crawford said it best to Asad on Topline this week: You can't delegate AI strategy to RevOps if you don't know what's possible.
Here's the problem:
RevOps can use AI to do their existing job faster. But they're not going to reinvent your strategy. That's not their job. That's yours.
And you can't set a different strategy if you've never been in the tools.
You won't know to ask: "Can we identify every single user of our competitor's software?"
Because Jordan did exactly that. Overnight. 103,000 users. Segmented by tier.
You wouldn't even know that question exists unless you've gone down the rabbit hole yourself.
The CRO can't be a yellow belt at AI.
You need to be a real thought partner to RevOps. Not just someone who says "make it more AI" and waits for a dashboard.
The best go-to-market leaders right now?
They're working bottoms-up. Starting from the capabilities of the tools. Using that to inform the strategy.
Not the other way around.
If you want to lead in this era, you need to use the tools. Not just talk about them.