You’ve hit Product-Market Fit.
Customers can’t stop talking about you.
There’s a sense of excitement and trust.
But how do you get to the next level? How do you scale from 1 to 10? How do you get your product to the next set of customers?
Here are three of the finest write-ups on growth marketing from our content vault to answer these and many other questions. 👇🏼
A primer on how Performance Marketing actually works.
Blume's investment team member, Marmik Mankodi (
@mar_kodi), decodes the method behind the myths of performance marketing, covering how ad platforms work, what to measure, how to measure, attribution models and frameworks to decide on whether to scale/scrap your campaign.
Growing Up: How the Marketing Function Changes in B2C Companies After Zero to One
Insights from ace operators and founders -
@samriddhd and Nitin Agarwal on how to scale your marketing function post-PMF. Hint: The change starts right from the story you want to tell.
Scaling your D2C brand on third-party marketplaces: Notes from Atomberg's experience (
@atomberg_tech)
Atomberg’s Arindam Paul (
@arindam___paul) shares hard-earned secrets about how brands should leverage marketplaces like Amazon and Flipkart to scale their business.
All links are in the first comment below.