We partner with the brightest leaders and product marketers at the greatest technology companies to bring new innovations to market.

Joined September 2014
18 Photos and videos
About to give a presentation? According to our Chief Content Officer, Erik Wirsing, take the time to establish a compelling verbal and visual through-line that audiences can follow and remember. #makeitworthwhile #productmarketing #inspiring
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Product marketers, don't assume that business leaders understand your technology. Read the new article from @timgoggin on why this is an important topic and other ideas to advance your efforts. sappington.co/blog-five-take… #productmarketing #customercentricity #noshinyobjects
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Just launched the new @sappingtonway website for leaders and marketers at the greatest tech companies! Check it out. sappington.co
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So true.
Tim Brown of @ideo discussing how teams who use purpose to guide their decision making are much more likely to launch a successful product @tceb62 #GPDF18 #innovation #Vienna
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Sappington retweeted
29 Nov 2018
.⁦⁦⁦@EfosaOjomo⁩ ⁦@ChristensenInst⁩ The Very Human Pursuit Of Innovation “The people who are doing innovation best are humble enough to ask questions.” The 10th GLOBAL PETER DRUCKER FORUM 2018 ⁦@GDruckerForum⁩ Management the human dimension #GPDF18 #AAY
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What is the name of this 1896 Seattle start-up? Sappington storytelling on @TheRiseSeattle riseseattle.libsyn.com/aswin…

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Looking to the past is valuable for the modern business leader! #changeagent citylab.com/life/2017/09/the…

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"It's the customer that's disrupting companies." @ckopf1 from @premera on prioritizing customer obsession @SeattleChamber event on tech.
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Technology is just doing business today - a tip from @SeattleChamber panelists from @BECU, @brooksrunning, @premera and @sappingtonway.
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Don't miss the Chamber event on technology tomorrow featuring @brooksrunning, @premera & @BECU Sep. 20: smcc.bz/2f9etrI

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Don't miss @ckopf1 sharing his insights on customer obsession and the changing world of healthcare! This Wed at the Seattle Metro Chamber. x.com/SeattleChamber/status/…

Hear how @brooksrunning, @premera & @BECU are revolutionizing their businesses with tech at #ChamberESS, Sep. 20: smcc.bz/2f9etrI
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Can't wait for this event with @TPGoggin , @Howie_Wu, @ckopf1, Mark McKelvey. Important tech insights and tips for businesses of all sizes! x.com/SeattleChamber/status/…

Hear how @brooksrunning, @premera & @BECU are revolutionizing their businesses with tech at #ChamberESS, Sep. 20: smcc.bz/2f9etrI
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Hear from @BECU @Premera @brooksrunning @sappingtonway on advancing customer experience in the digital age, Sep 20 seattlechamber.com/home/even…

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Sappington retweeted
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We were a featured business on the @WeWorkSEA promotional screen this a.m. in SLU. Thanks for the share! #sappington #changemaker #wework
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"In organizational change initiatives, our negative biases can create a toxic self-fulfilling prophecy." Nick Tasler hbr.org/2017/07/stop-using-t…

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Transformational leaders communicate powerful narratives about the future. hbr.org/2017/05/what-the-bes… #changeagent #makeithuman

Value of humanities degrees for tech careers proven! fastcompany.com/40425362/how…

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