When gatekeepers hold too much power, the owner perishes without realtime knowledge. Given some of the recent events, and some broader ones over the time, BJP’s actions appear to be like that of a headless chicken.
Be it Fadnavis’ U-turn on language issue and claiming to have not ‘bowed down’, or Rekha Gupta’s stupid car ban exercise, be it unbanning the Pak handles, or being unable to put up an identical military-govt stance of Op Sindoor, be it backtracking on caste census, or silence on Bengal… no one sounds more absurd than BJP.
They don’t seem interested in reading the room or even the wall. Apart from the regular whiners, as days pass, even the staunch defenders are finding it hard to defend their stupidity being projected as some would be masterstroke.
World’s largest party is struggling to find a president. Party with third term govt can’t seem to pass bills as required by Constitution, rather wilfully takes the Supreme Court route to abuse the mandate of people.
You shut down those party members, who speak on issues that align with your stance, but opposition makes it sound ‘anti-this or that’. You throw your own people under the bus for speaking the truth, just to calm down some random troll of random party.
BJP has got itself in safe-mode, looks under-confident, and relies heavily on perceived future reactions rather than on its own merit and logic.
It is a sad situation to be in. Mediocrity is being celebrated. Social media campaigns are so 2014 that pages with 14 million get 22k reach. Your most important campaigns like ‘50 years of emergency’ or ‘10 years of digital india’, barely find any narrative space.
No one is going to consume the same recycled words, paper cuttings and archival footage year after year. Your whole approach is old, opposition focussed and mediocre. It lacks originality, creativity and pre-emptiveness. You have become a knee-jerk reaction giving party playing on opposition turf.
Political campaigns have two types: AI generated (thinking it’s cool and trendy) comparative images or a video clip trying to show the bad shape the opposition state is in. There is no third type. When they try their hands at humour, it fails miserably.
Your unpredictable and greatest orator is now so predictable that people switch off their TV after five minutes. They know what he will talk in first hour (we did this and we did that), followed by an hour of ‘supposed’ roasting of opposition.
Change your ways before it is too late. Change your gatekeepers. Overhaul your inner circle who make you believe in ‘sab changa si’, when it is absolutely not.
Do not force your voters to start believing in ‘ek baar sala congress aa hi jaaye, tab ye jagenge’. People have started to look beyond flyovers, airports, toilets, JAM trinity and what not.
Wake up. Fire the gatekeepers. CHANGE.