live music, hummus, and stories that earn the right to be told over and over again. left Virgin fam to join Nike fam.

Joined December 2009
169 Photos and videos
ron faris retweeted
Replying to @dotSWOOSH
@dotSWOOSH the hype was real! Hard to appreciate the NFTs earlier when the videos weren’t loading but now that they are. 🔥 damn amazing job to the creatives behind these. Y’all got me searching the web for AF1s I’ve never seen before. Saving one for good measure #dotSWOOSH #Nike
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2 Jun 2023
1/First, a hearty THANK YOU to all of you who participated in our OF1 drop this week. As we wrap up general access, I wanted to share a few thoughts as we continue to learn in this space.
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2 Jun 2023
7/Yes, some of our products will be coveted. But the real value will come in the utility we'll unlock in the coming weeks and months. These are utilities that may unlock exclusive physical products or events, and later on wearability in your favorite games or social platforms.
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2 Jun 2023
8/In this game, we set a new cadence that redefines what success looks like in this new, inclusive digital future. We can't wait to show you more of it. Until that time, we thank you all deeply for your trust and faith in continuing this journey with us. More to come soon!
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27 Dec 2022
1/ Hey everyone - i just wanted to share a personal note to all of you who have supported .SWOOSH over the last month. To all the people who have joined our journey, we thank you.
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27 Dec 2022
7/ We’ll be including a co-creation opportunity in our first collection and will share details shortly in the new year. After these extended onboarding efforts and our community challenge, we’ll launch our first collection.
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27 Dec 2022
8/ I want to thank our team for all their hard work and passion especially over the last few months. May they and all of you celebrate the holidays with the rest and recovery we all deserve. See you all in January!
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5 Dec 2022
Thanks @fwiz for this super candid reflection. As another freshman in the space we can relate to a lot of these learnings. This is also the perfect post to kick off our leadership offsite next week as we start to think about season 2 😊
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25 Nov 2022
1/ Catching my breath after a whirlwind 10 days post-launch (and a longer Hiatus on social) to say this:
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25 Nov 2022
5/ most of all, i thank the family members of our team who shared their grace, patience, and encouragement when we needed to push ourselves to dream bigger.
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25 Nov 2022
6/ we hope you all will enjoy .SWOOSH. If you haven’t gotten your code yet don’t fret. We’re taking our time all December to onboard you slowly and safely before we sell you anything. GAME ON.
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