not exactly related to this topic on this repetitive art direction but another repetitive style i’ve noticed is predominant in Famous Pluto’s recent visualizers and music videos for his latest project “Street Therapist”
Chose Me, Jembe and Lakute all share similar styles
Apparently this is the new art direction for Nigerian music videos.
Single saturated colour, editorial aesthetic, dramatic backlighting, symmetrical framing, dark cinematic grade.
I've seen it too many times not to notice.
This screenshot has 8 videos, all from the past month.