The World Cup also presents a massive opportunity for our hospitality sector.
But when that final whistle blows, there will still be many pubs in Scotland facing an existential cliff edge.
The First Minister must pull the plug on this punitive pub rates rise, once and for all.
ALT This is a historic moment for Scotland, and like everyone across the country, I will be cheering on our national team this weekend.
While the First Minister enjoys a pint of Boston’s best this weekend, he should spare a thought for struggling pubs at home.
And when he does get back, he should be clear about whether he will finally pull the plug on this punitive pub rates rise, once and for all.
- Alex Cole-Hamilton