Yes this is a poor redesign. Let’s talk about the typography of this horror.
1- type style: geometric sans serifs are seen as neutral but a better way to describe them is as static fonts. They are rigid and do not move. Why would you use this for a brand that has sports cars??
ALT A5 brochure layout with a structured grid system inspired by Swiss design and clean typography. The left side features dark backgrounds with white text blocks, showcasing sections like ‘Impactful communication’ and ‘Tactile interaction.’ The right side displays open white space with placeholder grey boxes to represent images, arranged within a balanced grid. Each spread combines columns and modular grids to guide content, highlighting compact storytelling through thoughtful typography. Text emphasizes practicality, eco-friendliness, and visual clarity, ideal for brochures aiming to convey concise information and strong brand identity.
🆕 New #ColorPalette – #MindfulPalettes № 123 has a strong #Japanese influence. It offers a blend of traditional elegance and modern minimalism through the use of muted, warm and deep tones – a celebration of the Ma (negative space) principle.
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ALT Mindful Palettes Series № 123 - Color dominance grid and sampler with color codes #E8E8E8, #C1C1C1, #DD897C, #B05D59, #594158, #3A243B
Design exploration tips 👨🏻💻:
1. Open your old files.
2. Make small tweaks.
3. Change the topic or theme.
4. And voilà, you’ve got a new design exploration!