Prof of Advanced Media in Residence, Newhouse School, Syracuse University | CEO The Palmer Group | #ai #marketing #media
Joined November 2007
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Jun 8
My Sunday essay, Price Per Intelligence Unit, explores the idea that when you buy electricity, you buy kilowatt-hours. When you buy bandwidth, you buy bits-per-second. When you buy storage, you buy gigabytes. When you buy AI intelligence in 2026, you buy tokens, which are easy to meter and easy to price, but hard to value.
This sounds like a technical detail. It isn’t. It may become the most important AI procurement question enterprises face over the next 18 months.
Think about this...
shellypalmer.com/2026/06/pri…
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Jun 1
My Sunday essay explores the value of building synthetic ideological adversaries and how to use them. AI is not a substitute for a human structured argument (devil's advocate, Socratic method, dialectic); it's an amplifier that helps you ask "The Next Question."
shellypalmer.com/2026/05/the…
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May 18
My Sunday essay explores a winning leadership strategy developed in the 1950s by Air Force pilot John Boyd. He had a standing bet with his students: from any disadvantaged starting position in a one-on-one dogfight, he would beat his student in forty seconds or pay forty dollars.
The pattern became the OODA loop: Observe, Orient, Decide, Act. The pilot who cycles faster wins. "40-Second Boyd," as he came to be known, never lost a bet… but there's much more to the story.
shellypalmer.com/2026/05/ood…
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