Prediction markets are the fastest-growing category in trading, and the business opportunity is no longer limited to major platforms. For founders looking at what to build next, this is a category worth taking seriously.

The World Cup is here, and prediction markets are about to hit a major demand window. Global events like this already have the audience, the attention, and the event cycle built in. That's what makes the opportunity so strong for founders, platforms, and communities looking to turn live events into product engagement and commercial upside. The businesses ready to capture that attention will be in a much stronger position than those waiting on the sidelines. Reach out to us to walk you through how to launch prediction markets for brokers and founders in weeks. shiftmarkets.com/blog/predic…

Shift Markets will be at @iFXEXPO Cyprus on June 16-18 in Limassol. You’ll find us at Booth 47. We’re also co-hosting The Multi-Asset Mixer with Dynamic Works during iFX EXPO week, a private cocktail hour for brokers, fintechs, liquidity providers, PSPs, affiliates, and trading tech teams. If you’ll be in Cyprus, come meet the team. We’d love to see you there! 📍 City of Dreams Resort 📅 June 16-18, 2026 📌 Booth 47 🍸 The Multi-Asset Mixer with Dynamic Works 🔗 luma.com/hwfctjsm

More brokers are evaluating crypto, prediction markets, and other alternative trading products than ever before. For many firms, bringing these new products to market without disrupting existing operations has become a challenge. That's why we're expanding our partnership with Dynamic Works. By combining Shift Markets’ trading infrastructure with the Dynamic Works Syntellicore ecosystem, brokers can launch and scale new offerings using the systems they already rely on. Read the full announcement: shiftmarkets.com/blog/shift-…

Prediction markets get much more interesting when they stop looking like standalone platforms and start showing up inside products where people already care. The World Cup is one of the clearest examples. The audience is already there. The event already matters. The attention already exists. That is where the product opportunity starts to open up. Shift Markets provides the infrastructure to help businesses launch prediction market products without building the full stack from scratch.

The Shift Markets team spent this week in Hong Kong at OnlineTradingExpo, meeting with brokers, liquidity providers, fintechs, PSPs, and technology partners from across the region. One clear takeaway was how much focus is going toward smarter product expansion, stronger infrastructure, and more practical ways to support growth. Thanks to everyone who stopped by Booth 48. Great to connect with so many teams in person!

A clean front end doesn't mean you're ready to launch prediction markets. That's where a lot of broker evaluations go wrong. The real work sits underneath: liquidity, settlement, compliance workflows, integrations, risk controls, and reporting. If those components are weak, the product gets harder to trust, harder to operate, and harder to scale. Here's a guide on what brokers should consider before launching prediction markets: shiftmarkets.com/blog/predic…

If a provider interacts with production systems, reporting, permissions, settlement workflows, or client data, vendor diligence matters. Weak controls slow procurement, raise compliance friction, and delay launch when speed to market already matters. We broke down why SOC 2 matters for prediction market platforms and what operators should evaluate: shiftmarkets.com/blog/soc-2-…

Shift Markets will be attending Online Trading Expo in Hong Kong. The event brings together brokers, liquidity providers, fintechs, PSPs, and tech providers for two days focused on the infrastructure driving online trading growth across Asia. You can find us at Booth 48. If you’ll be in Hong Kong, come meet the team and say hello! 📍 Summit Hall 2, AsiaWorld-Expo 📅 May 27-28 📌 Booth 48 🔗calendly.com/sau-vong-shiftf…

Prediction markets are moving quickly, and operators need to decide how they want to launch. Building the infrastructure offers more ownership, but it also means more complexity, more internal lift, and a longer path to market. That is why many choose to buy a white-label prediction market platform instead. It gives operators a faster way to go live, test real demand, and more easily fit the category into existing infrastructure. We broke down what operators should weigh in the build vs buy decision: 👉shiftmarkets.com/blog/build-…