Head of Culture & Trends at YouTube. Video culture and nonsense expert. Author of the book VIDEOCRACY from Bloomsbury amzn.com/1632866749/ 🌈🌈🦊📈
Joined July 2009
- Tweets 3,495
- Following 517
- Followers 55,822
- Likes 1,178
1,183 Photos and videos
Pinned Tweet
23 Jan 2018
VIDEOCRACY, my book about videos and culture, is officially out! Here’s a gif to explain. kevinallocca.com/videocracy
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29 Jun 2023
What happens when you get 3 internet video nerds in a room to talk about current and future content trends? @ColinandSamir were kind enough to invite me to their sweet studio to find out.
Check out our very fun conversation here: youtu.be/wf2PSe96018
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1 Dec 2022
The annual lists of @YouTube's top trending videos, creators, and songs of 2022 are live: youtube.com/trends/2022/us/
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a tribute fit for a king 👑 join us in celebrating @Technothepig's 9th channel anniversary with a look back at his journey. watch the full video here → yt.be/sW4To
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20 Jul 2021
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Why yes, I AM still thinking about that book, Amazon.
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21 Jun 2021
To everyone who works in creative industries trying to stay on top of things: here's a new interactive report on noteworthy developments in video creativity and what they might mean for the future yt.be/trendsreport #CannesLions2021
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18 Jun 2021
FYI, this is definitely not going to be one of those standard talking-awkwardly-into-a-webcam kind of virtual conference keynotes...
18 Jun 2021
Hear how cultural shifts and trending phenomena are shaping the future of video on YouTube. Sign up for @shockallocca’s keynote at @Cannes_Lions on June 21: bit.ly/CannesLionOnDemand #CannesLions #YouTubeTrends #digitalvideo
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11 Jun 2021
If you want to understand one of the biggest phenomena in gaming (and in pop culture) right now, you can start with this new trends explainer
11 Jun 2021
Youtube made a really awesome video about the Dream SMP, it's the perfect introduction video for friends or people who don't understand what it is. it's really well made check it out :D
youtube.com/watch?v=G3VTVnLL…
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4 Jun 2021
This is the first in a new series we're releasing of mini-docs about interesting video phenomena. As a long-time @lofigirl fan, I particularly loved this one.
From an artist responding to a call-out on YouTube to the symbol of a global community, it's @Lofigirl, the CEO of chilled tunes. Check out the full story here. → yt.be/ibmM9
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5 May 2021
Last year, we had a debate about how often vloggers really do start their videos with "Hey guys"
So the team parsed caption data from a million vlogs to figure it out... youtube.com/trends/articles/…
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5 May 2021
Also interesting to see the regional variations on video openers:
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Kevin Allocca retweeted
14 Dec 2020
Check out YouTube's first Culture & Trends Report! @shockallocca's team put together an interactive video experience to show us the current state of digital culture, from 5 billion views of home workouts to 40 million views of virtual choirs: yt.be/BiVv
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14 Dec 2020
Just launched: YouTube's first "Culture & Trends Report"
Combines tons of trends data and new research into digital creativity and online behavior.
youtube.com/trends/report/
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14 Dec 2020
Gaming content has become even more valuable as people look for alternative ways to connect
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14 Dec 2020
Also, there are lots of other interesting developments, like this...
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9 Dec 2020
I've been trying to read through all the end-of-year top lists. "2020's Top Aesthetics" from @tumblr is today's favorite
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