The film industry’s strong reaction against Seedance 2.0 regarding “copyright infringements” and also the threat to the very existence of the film industry is just a knee jerk reaction and once they get over that , they will stare at the much bigger picture
A bunch of viral clips like Tom Cruise vs Brad Pitt rooftop fight, Spider Man swinging through complex cities, Baahubali level war sequences made in minutes have exposed one naked truth that the entire multi thousand crore, years long in making etc are going to become ancient myths which future generations might not even believe they happened
The real earthquake is not the copyright noise. The real earthquake is the realisation for all investors and makers regarding the drastic reduction in time and cost of making films.
Right now, a big Bollywood or Hollywood “tentpole” will have gigantic sets or some thousands of VFX shots, 1 to 2 years of shooting, and then forever post production overall costing 300 to 1500 crores and then , if the likes of Seedance 2.0 (and advanced versions of whatever will come in the next 3 to 6 months) can generate theatrical quality visuals from a few detailed prompts , won’t all the investors stop dead in their tracks ?
Once the A I models reach consistent theatrical resolution full length feature capability (which could be months, or a year away), the old way of making films will becomes pre historic .
Why spend hundreds of crores and years in building a massive ancient kingdom set when a prompter can type” Epic war sequence, 5000 warriors clashing on a rain soaked mountain fortress at golden hour, camera sweeping like in Bahubali , ultra realistic, cinematic lighting, Dolby Atmos sound design” etc and Bingo ! It’s ready
The films and productions that will be thrown into total chaos right now will be any big VFX heavy films currently in production or pre production (think upcoming Avatar sequels, Marvel/DCU phases, various Indian biggies etc.). Their entire pipeline will become obsolete overnight
This is exactly like the Industrial Revolution where physical muscle became irrelevant ..Works like pulling, pushing, lifting etc have been taken over by the machine .
Now the AI video generators have done the same to the “creative class”. All those highly paid, union protected “creative minds” with their years of craft, their “vision”, their “experience” are about to become irrelevant
The only people who will remain essential are the prompters and they are not even a part of the film industry.
A 18 year old student, Reddit idle chatters, gaming kids, YouTubers, or random bored guys sitting in their bedrooms or bathrooms , even in some tier 2 town will be the ones who will be making the next mega block busters
.This is not “the end of cinema”. This is the end of cinema as an elitist, gate kept, insanely expensive industry.
This is the birth of true democratization. A 19 year old with talent and killer prompting skills who doesn’t have money to even come to Mumbai to try for access to the film industry , can now make a film that looks better than 90% of the multi crore costing films released in the last decade with his pocket change.
The industry screamed when cameras went digital. They screamed when editing went non linear. They screamed when VFX replaced practical effects. They will scream now.
But screaming won’t stop any in coming technology .
The likes of SEE DANCE 2.0 just handed a god like power to anyone with imagination
Great prompters will be the new movie moguls .
Welcome to the Industrial Revolution of cinema, where instead of labour becoming irrelevant creators will become irrelevant
The challenge of cinema is no longer about how to make , but it’s about what to make ?
That’s because from among the thousands of the films that will be made , only the best will survive and that’s the only truth which will remain
The water is just drawing in now .. and it’s just a matter of time before the Tsunami hits