I analysed 6 months of AI citation data across search engines. Here's what AI actually cites before answering your customers: • Editorial publishers • Amazon / Flipkart / Justdial • Wikipedia • YouTube SEO built pages. AI Search builds answers. Most brands are optimising for the wrong layer. And most brands are still optimising for the wrong layer. Comment down to get a full report ⬇️

My friend typed "best cardiologist in Delhi" into Google for her mother's doctor appointment. AI gave her 3 names. She called the first one and booked. She didn't open Practo. Didn't ask a friend. Didn't read reviews. "It's the internet. It knows." That sentence is the most prominent problem in marketing today. If you want to know how to tackle it, I've got a solution. Let's talk! #aisearchvisibility #dareaisearch

Lewis starting on front row tomorrow, let’s go 🔥

How to remain a superpower in action.

The most underrated career hack: Work for a great operator before you become a founder. I spent 7 years watching how 300 brands actually grow. No MBA, no podcast, no Twitter thread teaches what that does. #lifelessons #founderlearnings @belikesid13 @nitishaagarwal7

The CMO dashboard for 2026 should have these 4 numbers on it: → AI visibility score (across your top 30 buyer prompts) → Answer share (your % of mentions vs category) → Citation footprint (which third-party sources cite you) → Drift rate (how stable your visibility is week over week) If your current dashboard doesn't show these, it's measuring last decade's game. #aivisibility #aisearch

I'm a hardcore @F1 fan. And the biggest lesson it taught me has nothing to do with racing. Most people think races are won on the final lap. They're not. They're won 20 laps earlier, when an engineer notices a tyre temperature drifting by half a degree and makes a small adjustment. Startups work the same way. The metric you celebrate today is usually the result of a decision you made months ago. Which is why I've learned to focus less on today's scoreboard and more on tomorrow's telemetry. That's also exactly how we're building @dareaisearch - optimising for where search is going, not where it has been. The race that looks won on lap 1 is rarely won on lap 53. #lifelessons #F1fan

Installed the iOS 27 beta and tried Reframe. This is amazing. Especially for someone like me whose wife keeps complaining about how I take photos 😂 Now I can finally reframe them later and still pretend I knew what I was doing.

How to test if your brand is visible in AI search (takes 2 minutes): → Open @searchscoreai → Enter your brand → Check your visibility across real buyer prompts If AI never mentions you, your customers never discover you. #searchscoreai #aivisibility

SEO agency model has 18 months left. Not because SEO is dead. Because the deliverable is dead. Keyword research → AI does it in 4 seconds. Backlinks → entire model is shifting. Rankings on Google → buyers aren't there anymore. Pivot or be acquired. #aivisibility #dareaisearch #searchscoreai @dareaisearch @searchscoreai

Hot take: The CMOs who won the SEO era won't automatically win the GEO era. The playbook that compounds is different. Some of them will figure it out. Most will realise after it’s been too late. #aivisibility #aisearch

Things AI is silently deciding for you this week: → Which restaurant your partner picks for date night. → Which hotel your travel agent suggests. → Which insurance your father considers. → Which doctor your mom calls. → Which brand your CFO researches. Most brands aren't in any of these answers. Try @searchscoreai to know your visibility score. #aivisibility #dareaisearch #searchscoreai

If your marketing strategy in 2026 doesn't include: → AI visibility audits → Prompt-level tracking → Schema and structured content Your competitors who do, will eat the answers. The shelf is being rebuilt - quietly. #aivisibility #dareaisearch #searchscoreai