Connect with the people powering the hyper-connected economy.
Joined September 2022
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- Followers 86
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3 Photos and videos
26 Jun 2023
If you have company that targets technically proficient professionals, you might've already discovered that is not easy to market to using traditional or more modern methods.
Find out why this audience class is elusive and approaches to reach them.
bit.ly/3F67lcs
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2 May 2023
Developers are keen on visualizing data. Their interest in data visualization is represented by the assortment of visualization vendors and open source projects available. Developer marketers can leverage these tools to add value for their customers.
bit.ly/3KkRAk2
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24 Apr 2023
Thanks to social media and the unremitting growth of video media, individual influencers have been elevated to brands with enormous reach that can eclipse corporate brands. Welcome to the new world of powerful personal branding.
Read it here: bit.ly/3KkQTaq
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17 Apr 2023
Is there hope of using affiliate-based marketing in the field of developer marketing? Read how you can re-tool your affiliate program to generate awareness with developers.
Read it here: bit.ly/3n49mPt
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10 Apr 2023
It's nice to have refreshers once in a while. As developer marketers we zoom-in more than we zoom-out. Here's how to create a solid go-to-market strategy:
bit.ly/3lf8t62
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3 Apr 2023
With a new generation of microblogging platforms gaining slow and steady traction, it's hard to discover what will thrive or gradually fade. Here's a wish list of table-stakes features we expect from these new platforms.
bit.ly/3JjxK7k
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29 Mar 2023
Software developers are a special class of consumers who require special attention and engagement. Find out the levers that can grab their attention, ignite their interests and galvanize them to act.
Read this: bit.ly/3mPnDPT
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26 Mar 2023
If you have company that targets technically proficient professionals, you might've already discovered that is not easy to market to using traditional or more modern methods.
Find out why this audience class is elusive and approaches to reach them.
bit.ly/3F67lcs
20
21 Mar 2023
Blockchain has been dragged by the hype and scandals of the crypto industry. In the long run, blockchain will thrive as companies start applying it to use cases. Get a head start in forming your marketing strategy for blockchain.
Read it here: bit.ly/3IysU5u
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14 Mar 2023
Growth hacking sounds like a early 2000's buzzword where "hacking" was considered a high-standard in marketing tactics. Despite the meaning and it's overuse, there are pockets of ideas that are useful in developer marketing.
Get a refresher here:
bit.ly/3ECF1xg
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8 Mar 2023
Producing videos can be an expensive and time-consuming endeavor for many tech-focused companies. But there are creative ways to bootstrap production to get your audience excited.
Read the article on Medium: bit.ly/3xRqfz4
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1 Mar 2023
A lot of us hate ads, but there are cases where you can harness paid medium to meet a specific goal. So, when does advertising and the paid media route make sense in developer marketing?
Find out on this post:
bit.ly/3IQKMKz
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24 Feb 2023
A marketing refresher on the discovery process of finding your target audience towards shaping your ideal customer profile. Hint: get out of the room and start talking to people.
Read it on Medium: bit.ly/3lV7DeF
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20 Feb 2023
We are a weird species often filled with behavioral contradictions and cognitive flaws. It's important to refresh our knowledge of important concepts that impacts customer behavior.
Read our post to review these concepts:
bit.ly/3HuZPJE
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13 Feb 2023
At its core, marketing is the profession and practice of blending behavioral economics, cognitive science and applied social psychology. As marketers, its always good to get a refresher on concepts that drive decision making, responses and actions.
bit.ly/3HuZPJE
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12 Feb 2023
How To Start A Creative Project | Rich Roll Podcast youtube.com/shorts/nnFrnYxgQ… via @YouTube
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6 Feb 2023
What is organic marketing? It's the activities that help promote growth with pouring dollars and efforts into paid media, The field of product and content marketing is all about designing campaigns and creating content to organically grow your audience.
bit.ly/3VMSQPM
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30 Jan 2023
We live in a harsh online world with trolls, bots and bad actors. Their messages and content can be toxic, polarizing and just plain bad for your mental health. But there are ways to save your mental health with a little mental art or mental Jiu-Jitsu.
bit.ly/3ufBoYE
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23 Jan 2023
Agile marketing is the new way of doing marketing and is perfectly suited for scrappy tech companies immersed competitive market. In this post, you'll discover how you can take advantage of the lean and flexible processes that can boost your marketing.
bit.ly/3iomGvD
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