PhD|Public Relations and Communication professional| Head Public Relations @TourismBoardUg| Passionate about wildlife conservation | Christian
Joined April 2011
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Jun 9
This Heroes Day, we honor the people who keep Uganda's tourism story moving forward, the guides, rangers, hospitality teams, artisans, storytellers, and communities who welcome the world to the Pearl of Africa every day.
Their work is not just service; it is nation-branding in action.
#HappyHerosDay #ExploreUganda
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Jun 6
KiliFair is here once again, one of East Africa’s biggest tourism expos and a valuable opportunity for Uganda’s tourism industry.
It’s a chance to showcase the Pearl of Africa to new buyers, strengthen partnerships, generate business leads, and position Uganda as a must-visit destination in the region.
Beyond selling our destination, KiliFair also offers an opportunity to learn, benchmark, and gather insights that can help us continuously improve the Pearl of Africa Tourism Expo and elevate Uganda’s tourism offerings on the global stage.
Every regional platform is an opportunity to grow, connect, and make Uganda more competitive.
#KiliFair2026 #ExploreUganda
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Jun 5
Thanks! Regional tourism supplements efforts to do extensive marketing, value addition on quality of tourism as well as make visitors stay longer
DAY2 : @TourismBoardUg (UTB) is participating in the 9th edition of Karibu-KiliFair, East Africa’s premier tourism and travel trade exhibition, taking place from June 4–7, 2026, at the Magereza Grounds in Arusha, Tanzania.
The annual tourism expo has attracted more than 500 exhibitors from over 15 countries, 700 international and regional travel buyers from 45 countries, and an estimated 10,000 trade visitors, making it one of the region’s most influential tourism networking and business platforms.
UTB’s participation is aimed at strengthening Uganda’s position as a leading tourism destination in Africa by promoting the country's diverse attractions, building strategic partnerships, and exploring new tourism investment opportunities. The event provides a valuable platform for destination marketing, business-to-business engagements, and expanding Uganda’s visibility in key regional and international markets.
To maximize Uganda’s presence at the exhibition, the Uganda Tourism Board is working closely with the Uganda Consulate in Arusha, demonstrating a shared commitment to promoting Uganda as the Pearl of Africa and driving tourism growth across the region.
Speaking at the event, Dr. @simplcious, Head of Public Relations at UTB, emphasized the importance of the fair in advancing Uganda’s tourism agenda.
"Karibu-KiliFair offers an important platform for engaging travel trade partners and showcasing the diversity of experiences that make Uganda a premier destination. Through our participation and collaboration with the @ArushaUganda , we are strengthening Uganda’s visibility and creating new opportunities for tourism growth and investment," he said.
The Ambassador and Consul General at Uganda’s Consulate in Arusha, Ambassador Anne Katusiime, highlighted the significance of regional cooperation in boosting tourism and trade.
"Our participation in Karibu-KiliFair reflects our commitment to promoting Uganda and fostering regional tourism cooperation that creates new opportunities for travel, trade, and investment. Arusha remains a strategic tourism hub in East Africa, and this fair offers an invaluable opportunity to connect with global buyers, industry leaders, and travelers seeking authentic African experiences," she noted.
As Karibu-KiliFair continues to expand its influence on the African tourism calendar, Uganda remains committed to leveraging such international platforms to increase market access, attract investment, forge strategic partnerships, and promote sustainable tourism development.
The exhibition is expected to generate new business opportunities and strengthen Uganda’s reputation as one of Africa’s most compelling and diverse travel destinations.
Report by @ManuelMawejje and @KanyesigyeEd
#KiliFairExpo #UGArushaConnect #GuguddeTvUganda
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Jun 3
Their journey ended centuries ago, but their story still speaks.
Today, we reflect on the courage, faith, and sacrifice of the Uganda Martyrs and the enduring legacy they left for generations to come.
#HappyMatyrsDay
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Jun 2
Uganda remains open, safe, and ready to welcome visitors.
With strong public health systems and proactive response measures in place, travelers can continue to explore the Pearl of Africa with confidence.
#ExploreUganda
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Gessa Simplicious retweeted
May 28
Speaking on @ubctvuganda, Dr. Gessa Simplicious, Head of Public Relations at UTB, described #POATE2026 as a successful and fulfilling edition that brought together tourism stakeholders, partners, and industry players after months of preparation.
He furthermore noted that with over 120 hosted buyers, more than 300 exhibitors, and about 500 trade visitors, the expo created valuable opportunities for business networking, destination visibility, and industry conversations that continue to position Uganda competitively on the global tourism map.
Dr. Gessa also emphasized the importance of tourism businesses strategically following up on the connections and opportunities created during the expo.
#ExploreUganda #POATE2026
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May 28
This morning, I had the opportunity to discuss the impact of the #POATE2026 on @ubctvuganda
Looking back at this year’s edition, it was truly fulfilling to witness months of preparation come together successfully through the collaboration of different tourism stakeholders, partners, and industry players.
With over 120 hosted buyers, more than 300 exhibitors, and about 500 trade visitors, POATE 2026 created a strong platform for meaningful business connections, industry conversations, destination visibility, and new opportunities within Uganda’s tourism sector.
While the expo may have ended, the work continues. As organisers, the focus now remains on keeping Uganda visible and competitive on the global tourism map. For tourism entrepreneurs and businesses, this is the time to strategically follow up on the valuable networks and opportunities created during the expo.
Well done to everyone who contributed to making POATE 2026 a success. Congratulations Uganda.
#ExploreUganda
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May 27
Eid Mubarak to the Muslim community across the tourism sector and beyond.
To the entrepreneurs, travelers, students, government officials, industry stakeholders, and families celebrating today, may this special occasion bring peace, joy, meaningful connection, and renewed blessings.
As you celebrate with loved ones, may this day also inspire moments of discovery and unforgettable experiences across the beauty of Uganda.
#EidMubarak #ExploreUganda
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May 21
The presence of H.E. Yoweri Kaguta Museveni at #POATE2026 reflects Uganda’s continued commitment to positioning tourism as a key driver of investment, economic growth, and destination visibility.
Bringing together tourism leaders, international buyers, exhibitors, investors, media, and development partners, POATE continues to create meaningful industry conversations, strategic partnerships, and new opportunities for Destination Uganda.
#ExploreUganda
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May 21
#POATE2026 is officially here.
We are now fully ready to showcase the Pearl of Africa to the world through Uganda’s biggest tourism conversations, connections, collaborations and opportunities.
We welcome you all to ignite your Wanderlust.
#ExploreUganda
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Gessa Simplicious retweeted
May 19
The Pearl of Africa Tourism Expo 2026 (#POATE2026) marks a major milestone as Uganda celebrates the 10th edition of its flagship tourism and travel trade exhibition.
Organised by the @TourismBoardUg, the Expo brings together international buyers, tour operators, investors, hospitality brands, media, conservation organizations, and tourism stakeholders from across the world.
#NBSBreakFastMeeting #NBSUpdates
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May 18
As momentum builds towards #POATE2026, Uganda is hosting a select team of international journalists, photographers, and travel storytellers from key global markets to experience Destination Uganda firsthand.
From gorilla and chimpanzee trekking to wildlife safaris and rich cultural heritage experiences, the journey is designed to showcase the diversity and authenticity that make Uganda the Pearl of Africa.
More than a familiarization trip, this is a strategic step in positioning Uganda within influential global travel conversations and expanding our reach across international tourism markets.
Their experience will also continue at #POATE2026, where they will engage with tourism stakeholders shaping the future of Uganda’s tourism industry.
#ExploreUganda
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May 14
With only a few days remaining until #POATE2026, Uganda is preparing to host one of the region’s most influential tourism and trade exhibition.
Beyond showcasing Uganda’s exceptional tourism potential, POATE serves as a strategic platform to highlight investment opportunities, strengthen partnerships, and position Uganda as a leading destination for travel, business, and innovation.
From 21st–23rd May, the attention of the tourism world will be firmly focused on Uganda.
See you all there
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Gessa Simplicious retweeted
May 14
Hosted Buyers are touching down in the Pearl of Africa today ahead of their immersive familiarisation trips scheduled from 15th–20th May 2026.
Over the next few days, they’ll journey across Uganda’s breathtaking landscapes and tourism circuits from tracking the majestic mountain gorillas deep in the ancient forests of Bwindi to experiencing the unmatched adrenaline rushes in East Africa’s adventure capital, Jinja. From savannahs to crater lakes, roaring rapids to vibrant communities, these are more than trips, it’s a front-row encounter with the magic of Uganda.
Their itineraries showcase Uganda’s diverse beauty, rich cultures, wildlife, hospitality and hidden gems that continue to make the destination one of Africa’s most authentic travel experiences.
The Pearl of Africa is ready and the wanderlust is real.
#POATE2026 #ExploreUganda #Wanderlust
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Gessa Simplicious retweeted
“Tomorrow, we will be showing destination Uganda to over 40 nations that will be in the country for the Presidential Inauguration ceremony.” -@JulzKagwa, CEO, Uganda Tourism Board.
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May 11
We’ve taken the brand to Kololo because moments of national significance deserve strong national visibility.
As H.E. Yoweri Kaguta Museveni prepares to take the oath of office, we are proud to be part of a new wave of positioning Uganda through modern, intentional, and experience-driven marketing.
Every major platform is an opportunity to tell Uganda’s story to the world with confidence, professionalism, and a renewed global outlook.
#ExploreUganda #Poate2026
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May 8
Watching Spice explore Uganda felt, in my view, like a live example of how destination marketing is evolving.
From Namugongo Martyrs Shrine, to cultural engagement with the Buganda Kingdom, wildlife experiences at Ziwa Rhino Sanctuary, and the breathtaking views of Murchison Falls National Park, the tour captured the diversity of Uganda in one journey.
In my opinion, this goes beyond celebrity travel. It shows how modern tourism is now driven by experience-led storytelling through influencers and musicians who carry global attention.
When creatives share authentic moments, they don’t just promote destinations, they spark curiosity, emotion, and desire to visit.
What stands out is how naturally Uganda delivers:
Spiritual heritage
Cultural depth
Wildlife and conservation
Iconic natural landscapes
Personally, I think the opportunity now is not creating new attractions, but better packaging and telling the stories we already have.
When global artists experience Uganda authentically, they become powerful storytellers for the destination.
And that is where tourism marketing is clearly heading.
#ExploreUganda #POATE2026
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Gessa Simplicious retweeted
ON GOING IMD2026 !! !!
As part of the build up to the National Museum Day Celebrations slated for 18th May 2026 in Jinja, @MTWAUganda is beefing up HERITAGE Conversations at the NATIONAL CULTURAL HERITAGE Conference !!
We’re live TAP LINK 👇🏾👇🏾
youtube.com/live/ewqSgp7zB-A…
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