Announcement: I’m looking for 100 new YouTube channels to implement our latest growth strategies with. 🎉 After 9 sold-out cohorts, we're opening applications to cohort 10 of my YouTube Accelerator. We find talented creators and implement my full growth playbook with them. We've taken channels from 1k views a video to 500k From $100/month to $10,000/month (within months) We have even had multiple creators make 5m view videos DURING the cohorts. This is going to be our best cohort yet… we’ve spent years fine tuning what we deliver: - 8 week intense group coaching program focused on results - 30 hours of fully refreshed live training from me - Our complete AI operating system for YouTube - Personalized strategy help and feedback - 24/7 live community to support One of the biggest pieces of feedback we get from students is we undersell how much work we put in lol. If you want to see if you're a fit... apply below (we will literally review within days!) If you have applied before and not been accepted, don’t be discouraged. We've even had someone who applied 5 times and then finally got in. And also f**k it... we're making this a reoccurring thing: One person who likes and RT this tweet will get a 100% paid for scholarship (worth thousands). Fully taken care for by me. ❤️

Acquisition Founders Alex and Leila Hormozi Announce They're Expecting Their First Baby Together (Exclusive) people.com/entrepreneurs-ale…

YouTube is rolling out a crazy new update soon. Top Fans mode lets you publish videos exclusively to your top 1% of viewers. The people who watch everything, comment on everything, and have been there since the beginning. If you have 100,000 subscribers, your top 1% is 1,000 loyal people. That is a real audience. You can post behind the scenes content, early access, raw unfiltered videos, and build a tier of relationship that no membership paywall required. If you have 2,000 subscribers, your top 1% is 20 people. This feature does nothing for you. This is a tool built for the top 1% of channels. The ones that already have a massive, loyal base and want to deepen that relationship without adding a paid layer on top of it. For everyone else, the only thing this does is distract you from the actual job. When you are small, your entire focus should be on getting more people into the top of your funnel. Not optimizing the tiny percentage already at the bottom of it. Build the audience. Then reward it.

When I started on X in January of 2024 with 38 followers, I learned that sharing stories of success AND failure helped grow my followers. It was uncomfortable, and it led to 53k followers today. When I kept getting asked to create a guide or training program in August of 2024, I didn’t want to be a “course guy”, but I gave in and built a Costco Auction guide with Gumroad. It was uncomfortable, and it generated $12,347. When people began asking me to coach and mentor them, I created a Calendly account and linked it to Stripe. It was crazy uncomfortable, and it generated six figures while I helped some great people find success. In July of 2024, I was completely disorganized and struggling to build a consistent, trusted personal brand based on my experiences as a reseller, business owner, and a bit of a pirate. Everyone said, “You need an assistant, Shannon.” So, I hired Hareem, and it was uncomfortable at first. Learning how to manage someone remotely, coming up with projects, KPIs, and being worried about how I was going to “keep her busy.” Today, I couldn’t imagine not having help, and my team has increased to five Rock Stars who make me look much smarter than I am. When Dan Magazu suggested I start a Mastermind, I wondered if anyone would join. It was super uncomfortable. I was super stressed about it when we had 400 members 12 months ago, and today we have 3,351 members. When my coach (yes, I use them) suggested I offer paid workshops in our Reseller Mastermind, it took me a month to try it. It was uncomfortable, and so far, we have shared 12 deep dives into topics that our Mastermind members can’t get enough of. When I started on Instagram last September, I asked my daughter for help as I opened IG on my computer. She looked at me and said, “Your first mistake is using your computer,” as she grabbed my phone. I started recording videos for IG, and it was out-of-this-world uncomfortable for me to have my phone in my face. Those months of discomfort have led to 81k followers and thousands of additional newsletter subscribers. Are you getting the theme here? Every time I stepped (or was pushed) out of my comfort zone, amazing things happened. My challenge to you is to make yourself uncomfortable and to share the results. You can share the results here on X, in our $5 Reseller Mastermind, with your family and friends, or by sending me a message. Let’s be uncomfortable together as we build cool stuff and create our uncommon lives. Cheers to your inevitable success! ~Shannon