Collaborative development environment where designers and product managers work alongside engineers on real, deployed software.
Joined October 2025
- Tweets 28
- Following 24
- Followers 60
- Likes 27
17 Photos and videos
Pinned Tweet
Jun 9
Today we're launching Soffi.
Designers, PMs, and engineers, working on the real, deployed product. Together.
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Jun 11
Designer using Soffi for the first time. Soffi Originals get there before everyone else
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Jun 11
In conversation with @oanaolt, founder of @motiveforce_ai on why she invested in Soffi.
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Jun 11
Introducing the Soffi Originals group.
Being part of this group means getting early access to everything before it's public, a direct line to our team, and real influence on the roadmap, where what you ask for actually moves things.
Request access.
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Jun 10
The reason video feedback gets ignored isn't that it's video. It’s because it’s lost in the noise of a million messages and tickets.
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Jun 10
In conversation with @TreybigDavis, partner at @iendeavors, on why he invested in Soffi.
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Jun 9
The most useful thing AI can do for a designer right now isn't generating a new product. It's letting them edit the current one without an engineer.
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Soffi retweeted
Jun 9
Motive Force is a proud backer of @crisdobbins and her dream @soffi_dev
more words from the founder here open.substack.com/pub/crisdo…
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Soffi retweeted
Jun 9
The biggest bottleneck in product development isn't coding.
It's translation.
Design → Product.
Product → Jira.
Jira → Engineering.
Engineering → Slack.
Slack → Back to Design.
Everyone spends their day translating context between tools.
AI changes the economics of creation.
PMs can prototype.
Designers can generate PRs.
Engineers can work visually.
The future isn't better handoffs.
It's no handoffs.
That's why I invested in @crisdobbins years after first recruiting her out of HashiCorp.
Today Soffi launches.
Worth paying attention to.
Jun 9
Today we're launching @soffi_dev.
I spent most of my career shaping products but relying on others to build them. Then AI changed that.
Soffi lets designers and PMs work directly on real, deployed software alongside engineers.
Not mockups. Not prototypes. The actual product.
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Jun 9
Today we're launching Soffi.
Designers, PMs, and engineers, working on the real, deployed product. Together.
4
17
1,648