Just watched McDonald’s CEO try the new Big Arch burger… oof. You can see the hesitation, and he keeps calling it a “product” like it’s a spreadsheet, not lunch. The internet turned it into a meme overnight.
Meanwhile Burger King’s president jumped in and ate a Whopper like he actually wanted it. No hesitation. Full commitment. Perfect timing.
PR lesson: if you’re launching food, at least look like you enjoy eating it 😄
Authenticity (or the lack of it) travels fast in 2026.