Knowing your undue advantage is a topic for another day.
As founders, we like to interact with an industry the way we wish it would work and not the way it currently does. (Maybe thatβs why we like to βdisruptβ)π
For instance, youβre trying to raise from VCs, you donβt have undeniable metrics (read $50k MRR, growing 10% MoM), you donβt have Ex FAANG on your bio, even internship, youβve not sold a startup even if itβs all stocks, youβre not an AI engineer, you donβt live in SF, your Dadβs name is not recognisable and you donβt want to build a personal brand? π€£π€£
You have not βvisiblyβ demonstrated anywhere that youβre exceptional and can get things done but you want the investor to invest in you cos you sent a cold email with a nice pitch deck? Itβs giving βtrust me, I no go lie for youβ.
The industry is designed for signals and momentum. Stop interacting with it the way you wish it was about the novelty of your ideas and start leaning on your undue advantage.
I hope this helps that founder still second guessing if they need a personal brand. β€οΈ