[Underway] Routine Cache Maintenance: The maintenance has now been completed. We’ve double-checked everything and can confirm that all services are working just as they should. Thanks for your pa... status.sorryapp.com/notices/…
[Underway] Routine Cache Maintenance: The scheduled maintenance is now underway!. We'll keep you updated on our progress. status.sorryapp.com/notices/…
[Scheduled] Routine Cache Maintenance: 23 Apr 09:00 UTC Our platform provider will perform routine maintenance to our cache cluster on Thursday, 23rd April during our agreed maintenance window of... status.sorryapp.com/notices/…
[Resolved] Slow Performance on Management UI: Everything continues to look happy and stable for the past hour, with no further performance issues flagged since that slight wobble between ... status.sorryapp.com/notices/…
[Recovering] Slow Performance on Management UI: Our monitoring suggests that performance has returned to normal levels after just a few moments of slightly slower than normal response tim... status.sorryapp.com/notices/…
[Investigating] Slow Performance on Management UI: We're received a monitoring alert that suggests requests to the Management UI might be responding slightly slower than normal. No other ... status.sorryapp.com/notices/…
[Complete] Routine Database Maintenance: The maintenance has now been completed. We’ve double-checked everything and can confirm that all services are working just as they should. Thanks for y... status.sorryapp.com/notices/…
[Underway] Routine Database Maintenance: The scheduled maintenance is now underway!. We'll keep you updated on our progress. status.sorryapp.com/notices/…
[Scheduled] Routine Database Maintenance: 10 Mar 09:00 UTC Our platform provider will perform routine maintenance to our database cluster on Tue, 10th March 2026 during our agreed maintenance ... status.sorryapp.com/notices/…
[Underway] Routine Cache Maintenance: The scheduled maintenance is now underway!. We'll keep you updated on our progress. status.sorryapp.com/notices/…
[Scheduled] Routine Cache Maintenance: 5 Feb 09:00 UTC Our platform provider will perform routine maintenance to our cache cluster on Thursday, February 5th during our agreed maintenance window o... status.sorryapp.com/notices/…
Interesting Integrations Friday 🔧
Postmark by ActiveCampaign switched from a custom-built status page to Sorry™.
Their customers now get notifications via email, Slack, or Microsoft Teams—whatever works for them.
The standout feature? Status API.
Postmark's customers integrate service status directly into their processes without manually checking the status page
Templates make updates quick. Customers customize notification preferences. No manual steps.
These aren't complex integrations. They're smart teams using focused tools to keep customers informed.
sorryapp.com/integrations/
How does your team notify customers during incidents? 🤔
📧 Email only
💻 Status page email
📱 Status page SMS
🐦 Multiple channels (email, SMS, Slack, etc.)
Quick communication does three things:
Reduces uncertainty (even "We're investigating" beats silence)
Builds trust (service recovery paradox proves it)
Deflects support tickets before they start
The mistake teams make: waiting to gather all details before saying anything.
Don't.
Acknowledge the incident fast. Fill in details later.
Communicate something. Always better than communicating nothing.