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Samantha Rose @sorryrobots

Founder @ Endless Commerce | MP @ Hologram Capital | Mvnifest full-stack product design and 3PL | Founder @gir | Brand advisor | Up all night to get lucky

Joined January 2010
  • Tweets 107
  • Following 126
  • Followers 242
4 Photos and videos
Samantha Rose retweeted
Douglas Qian 钱钟理
@douglasqian
May 15
Anyone else wish you could just talk to your podcast app? Well, @telenardo and I did. So we built Orbit - the first AI podcast app you can talk to Ask follow-ups, get summaries, take notes. Hands free We don't know if it's worth pursuing yet. Please help us find out The app is in Apple review but if you comment "Orbit" I'll DM you TestFlight access as soon as it's live 👇
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Flying to China Wednesday to visit factories. Someone asked if the tariff situation gave me pause. The tariff situation is why I'm going.
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1/ I haven't talked much about Hologram Capital here — time to fix that. My husband and I started a PE fund that buys established consumer brands at distressed valuations. Real revenue. Real distribution. Broken operations. That's the whole thesis.
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5/ This isn't theoretical for us. I run Endless Commerce — a modern ERP platform for physical product brands. I see the operational wreckage every day. Brands doing $10M in revenue with inventory in spreadsheets and manual ASNs to major retailers.
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6/ The pattern recognition between Endless and Hologram is the whole edge. If you're a brand operator in the $10-50M range thinking about what comes next — whether that's a raise, a sale, or just getting your ops tight — DMs are open. I've been on every side of this table.
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Retail is just physics. You can’t sell what you can’t move. You can’t move what you can’t fund. Capital flow is logistics. Most “sales problems” start in the warehouse, not the marketing deck.
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Three containers. Sold inventory. Stuck at port. Every day costs $1,000 in storage. Everyone’s “waiting for payment.” This is commerce: everyone’s holding someone else’s money hostage.
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The next wave of automation is invisible. The best ops automation isn't loud. It doesn't ping Slack every hour. It just works. Orders flow. Inventory updates. Fulfillment syncs. You stop firefighting, and start forecasting. That's what we mean by CommerceOS.
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Automation you don't notice — because it's doing its job.
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Thread: Great UX deserves great ops. In Common With is going viral for doing what great brands do best — making the invisible feel inevitable. Toggle the lights and every image dims — a subtle, perfect detail that turns browsing into a feeling.
James McDonald
@jamesm
10 Nov 2025
When you toggle the lights, the entire page dims to create a more immersive sense of the lighting Such a great design detail 💡
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That’s what great design does: it mirrors the product’s soul. Proud that Endless powers the backend for brands that obsess over the front-end.
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Inventory is a narrative. Every unit on your shelf is a story about a decision you made three months ago, and every unit on order is just a prediction (or a prayer) for the future.
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Build for entropy, not for control. Commerce is chaos, but the job isn’t to tame it—it’s to design systems that make the chaos productive.
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Good operators don’t chase growth, they compound it. By saying no faster, listening longer, and building systems that don’t break when things do work. Commerce is chaos. Build accordingly.
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Endless Commerce automates the workflow, not the relationship. → Your orders ship cleaner. → Your team spends less time chasing down tracking numbers. → Your customers actually get answers, not autoresponders. Automation should make humans better at being human.
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Inventory management isn't just a bean counting issue. Louise from Martie and I talked about how inventory problems aren't just math. They're existential. For entrepreneurs whose core coding is "I want to take care of people," these problems are soulful.
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What if you emphasized the plant protein and fiber in one sales channel, and the brain nutrients in another? Maybe protein/fiber works in grocery stores and brain nutrient messaging crushes on DTC. Being flexible with that messaging unlocks so much.
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