Congratulations Mandar! Well deserved.

#WAVESummit is all set to transform the world of Media & Entertainment with its creative brilliance, innovative collaboration and ingenious opportunities. 📽️Leverage the #CreateInIndia opportunity with the 2️⃣5️⃣ Challenges for #WAVES under the #CreateInIndiaChallenge.🇮🇳 For more details, visit : wavesindia.org #WAVESummitIndia #WAVESIndia #WAVESIndia2024 @AshwiniVaishnaw @Murugan_MoS @nfdcindia @WAVESummitIndia

Will be speaking about the disappearance of words from online communication & its impact in real life at #SMSI24, University of Michigan. It'll be 10th April around 1:15am IST so asking you to watch live is a bit much. Just send good vibes maybe Link influencers.conference.si.um…

New #CreatorEconomy report just dropped 73% Indian creators work less than 10 hours a week vs 39 hours abroad (EY-BigBang Social) ⭐Majority looks at content creation as a side hustle; maybe 30% get consistent brand deals to be occupied with it as a full-time job In today's ET

Ask ten people if they would buy your product. Then tell those who said “yes” that you have ten units in your car and ask them to buy. The initial positive responses, given by people who want to be liked and aim to please, become polite refusals as soon as real money is at stake. To get an accurate indicator of commercial viability, don’t ask people if they would buy—ask them to buy. The response to the second is the only one that matters.

The songs that worked in 2023 to the biggest music trends, breakout stars, Composers experimenting with music in South India.Times Music CEO Mandar Thakur @soundbuzzer discusses all this & more in this enlightening conversation with me @CNNnews18 Link: youtu.be/gtdA53pHtG4

I'M FEELING SPICY TODAY I'll say the quiet parts out loud: 1. Revenue per employee is going through the roof. What happens when tech companies need 10% or lower of the employees? Mass layoffs and less hiring. 2. Your big tech company job is at risk. If we’ve learned anything from the 2021/2022 layoffs is that you probably should have a side hustle if you’re at bigtech 3. Most VCs are soul-searching right now. What's the role of VC in 2024 when it’s never been cheaper to build software? Chasing LLM startups or hardware companies. 4. Most brand social accounts are dead. Some creators will be created to be C-Suite at large brands. These deals will be 7-8 figures. 5. All SaaS apps are about get copied. AI makes that easy. Prices of SaaS products will go down. 6. There's a bunch of creators on tech X who literally just copy people's content. 7. Affiliate marketing is in its heyday. TikTok has become the largest affiliate platform in the world. 8. Cash flow is way more interesting than valuation. Your stress levels are way lower when you run cash-flowing businesses versus on the VC train 9. Lot of jerks on the internet, but building an audience is worth it. 10. It's still low status to build an audience. Only once you hit thousands of likes per post does it move up status. Keep going. 11.There is no middle class creator. You are either scrambling to pick up a dollar or follower or flooded with dollars or followers 12. Dividends are about to get way more common for founders. Raising money and giving a % of future profits makes so much sense 13. If you want to get rich, don’t be a VC-backed founder. Odds are against you. Be a VC-backed founder if it's your dream. 14. A bunch of creator-led products are going to burn their brand in an instant. Some will be pretty high profile. 15. People are waking up to the fact that working for big tech is tough, working at a vc-backed startup and the safest/most desirable place to be is go independent 16. Most ghostwritten tweets have no soul. People aren't dumb, they recognize that tweet is written by an agency. Hope you enjoyed these spicy Xmas takes. Thanks for an incredible 2023 and for following me @gregisenberg Maybe I overdosed on eggnog, but was feeling spicy. 17. Christmas ugly sweaters are not ugly, they actually look beautiful and make you warm/fuzzy inside