Joined January 2025
- Tweets 165
- Following 4
- Followers 210
- Likes 755
23 Photos and videos
Pinned Tweet
Jun 1
Specify is live on @coin98_wallet.
Coin98 users now get smarter onchain discovery.
Advertisers get access to one of Web3's most active wallet audiences.
No cookies, no fingerprinting, verified onchain.
The network is growing. If you want in, talk to us.
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Jun 12
If you want to play, do it now.
Time runs out at 11:59pm UTC, today!
⏰ Final Countdown: Coin98 x Specify Minigame is ending soon!
Only a short time left to join and get your chance to share the $200 prize pool.
Make sure your entry is completed before:
📅 11:59 PM, June 12 (UTC)
Don’t miss it!
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Jun 8
Coin98 have launched a Minigame.
Join in and stand a chance to win!
🔥 Coin98 x Specify Minigame 🔥
To celebrate the integration of @specify_sh on Coin98, we’re giving away $200 for 20 lucky winners 🎁
How to join ↓
1️⃣ Like & RT
2️⃣ Comment your EVM address & a screenshot of Sponsored Ads in Coin98 DApp Browser
3️⃣ Tag 3 friends
⏰ 11:59 PM, May 12 (UTC)
Everyone gets different ads. What's yours? 👀
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Jun 2
Icymi yesterday, @coin98_wallet is live on our network.
Good stuff for advertisers, publishers, and users.
Discover more relevant opportunities across Web3, without sacrificing your privacy.
Coin98 integrated @specify_sh, bringing smarter onchain discovery powered by wallet-based insights:
⍟ No cookies
⍟ No fingerprinting
⍟ No third-party tracking
→ Update your Coin98 app to the latest version to explore Web3 with a cleaner, more personalized experience✨
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Jun 1
Specify is live on @coin98_wallet.
Coin98 users now get smarter onchain discovery.
Advertisers get access to one of Web3's most active wallet audiences.
No cookies, no fingerprinting, verified onchain.
The network is growing. If you want in, talk to us.
4
4
21
2,193
Jun 1
The network is growing.
Discover more relevant opportunities across Web3, without sacrificing your privacy.
Coin98 integrated @specify_sh, bringing smarter onchain discovery powered by wallet-based insights:
⍟ No cookies
⍟ No fingerprinting
⍟ No third-party tracking
→ Update your Coin98 app to the latest version to explore Web3 with a cleaner, more personalized experience✨
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Big shout out @arlery! great sesh on launching.
Our main take away "in today’s DeFi landscape, there’s no big launch that guarantees traction. You win by continuously launching, staying visible and top of mind"
kudos to @crecimientoar @UniswapFND for this class!
May 12
Was great to give this session around GTM, framing, and launch lessons.
It's tougher than ever to be building in DeFi, especially if you're an earlier stage builder. So, my talk was rooted in reality and the current landscape.
That said, I was super impressed by the entire cohort. What a fantastic group of builders!
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May 12
"clicks are a metric that misleads a lot of marketers out there and we should look very cautiously at the metrics we measure..." @10xravi
Clicks are non-starter with us. We see over 75% of converting users don’t click the ad anyway. We track and report them to make sure you have all the data, but they have no impact on your billing.
Catch this full conversation between Ross and Ravi in our performance marketing course, and learn all about the metrics that should be tracked.
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Specify retweeted
May 12
Just max optimised our conversion tracking.
What used to happen in 4-hour batches, now happens instantly in real time when a transaction is done onchain.
We work to make our customers' lives easier, but this one's gonna make ours a lot easier too!
v2, one day out!
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May 7
Sanpo Yoshi - Specify style
Traditional ad system
• publisher sells attention
• advertiser buys probability
• the user is a data point to be sold
Specify's system
• publisher provides access to identifiable users
• advertiser pays for verified outcomes
• the user expands their circle
Reputation and results, @10xravi @ross_neilson clip from our Web3 Advertising Course.
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May 4
faster, sleeker, and oh so smooth!
May 4
We’re changing our core data architecture.
Initially we optimised for storage, but with our growth and how Specify is actually being used today, we started to see cracks.
So before things break, we're moving to a compute-optimised model because that's where the bottleneck is now.
Our goal is straightforward: reduce our burst cost, improve execution speed, and make the system behave predictably under heavy load.
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Apr 28
Our Web3 Advertising course lives here now on X.
And there's so much more than just the course...
ALT A toolkit features a platform directory comparing ad networks and a glossary defining marketing terms related to Web3 advertising.
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Apr 27
Our Web3 Advertising Course now lives here on X.
All the info you need under one account.
Any questions or recommendations.
DMs are open.
Course link next tweet
Or the bottom of our landing page.
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Apr 14
All web3 marketing is definitely not cringe.
But it can be.
If you're chasing in the wrong metrics, you're going to be posting cringe content.
Because the cringe content is going to get you the vanity metrics you are looking to achieve.
And the more you hit those targets, the more you're going to be posting that cringe marketing.
Then you're stuck in a broken feedback loop.
Vanity metrics do count.
But business metrics pay the bills.
Apr 14
I saw this tweet in the marketing cabal chat today and it got me thinking
Is all marketing cringe, just some of it, or none of it?
So I sat down with Wayne and we decided to hash it out a wee bit - here's a clip from that
(great take from @DompteurM too)
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Mar 31
Find @rossneilson @Madusha_PT around WalletCon, Lido and Supper Club today and say hello!
Mar 30
There may not be any marketing events this year but companies still want marketing
All that’s changed is that it has to be smarter, positive ROI marketing
Come talk to me and @Madusha_PT if you see us around
WalletCon, Lido and Supper Club tomorrow
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Mar 23
Join us for our first Web3 Performance Marketing Jam Session!
📍 Thursday, March 26 at 4pm UTC (12pm EDT)
Listen in and meet our Cohort 1 graduates.
Unfiltered and straight from the people doing the work.
Set your reminders next tweet ↓
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