AI is answering questions before users visit your site. If your strategy is still built around rankings alone, you’re missing half the system. In our upcoming webinar on May 19, we’re breaking down what actually changed between SEO and GEO, and what brand marketers need to do next. 👉 Register now: spinutech.pulse.ly/tnridjlxe…

🎮 Team Member Spotlight: Tony Quirk 🎮 When Tony isn't creating video content for our clients, there's a good chance he's adding to, tinkering with, or simply enjoying his incredible arcade room. Part play space, part creative studio, part engineering project, Tony's setup features everything from a custom-built virtual pinball machine (complete with haptic feedback and a repurposed Honda power window motor) to a rare Vectrex console from 1983 that's still inspiring homebrew game developers today. His favorite part? The room isn’t a distraction. For Tony, it's a source of creativity, inspiration, and joy.

Google Marketing Live delivered plenty of announcements, but a few themes stood above the rest. Meghann Anderson-Russell, Director of Paid Media at Spinutech, shares her three biggest takeaways.

Headed to Zero Click NY? Come say, “Hi!” 👋 Members of the Spinutech SEO team will be there talking all things AI search, zero-click visibility, and what it takes for brands to stay discoverable as search keeps evolving.

One message came through loud and clear at the FinTech Marketing North American Conference: Trust is still the foundation of everything. What’s changing is where trust is built.

The future of search is being shaped right now. This week, members of the Spinutech SEO team are attending Zero Click in New York to hear from some of the brightest minds in search, AI, and digital visibility. As AI Overviews, answer engines, and generative search continue to reshape discovery, we're looking forward to bringing back insights that help our clients stay ahead of what's next. Subscribe to follow along and see what we're learning from Zero Click NYC.

At Spinutech, we believe different perspectives drive better outcomes. Pride Month is a celebration of the LGBTQ community, but it’s also a reminder that inclusion is built through everyday actions — how we listen, support one another, create opportunity, and build environments where people feel seen, respected, and valued. We’re proud of the people and perspectives that shape our culture, strengthen our teams, and help us better serve our clients and communities. Learn more about the history and significance of Pride Month: loc.pulse.ly/tdrso9o53x

We made it to the Big Apple! Today, Kip Russell, Director of Business Insights, took the stage at the @FintechB2b North American Conference to discuss “The Future of Marketing in a Fragmented World.” Stay tuned for more coverage from the event.

When your business is growing, your eCommerce platform has to grow with it. Thunderbird Supply needed a digital experience that could handle a massive product catalog, complex pricing, and high-volume sales events — without sacrificing usability. The results? 📈 3x peak-day revenue 📦 124% orders YoY 💰 50% average order value

The rules of digital discovery are changing fast — and financial services brands are feeling the pressure from every direction. Kip Russell, our Director of Business Insights at Spinutech, will be addressing the challenges of this evolving search landscape when he takes the stage at @FintechB2b on June 3 in New York City. Kip will join a panel of senior marketing and growth leaders from across the fintech ecosystem to discuss how financial brands are adapting to changing discovery environments and what it now takes to stay visible, competitive, and trusted in a rapidly evolving market.

Please join us in welcoming Mindy O'Connor and Eddie Kim to the Spinutech team! We’re excited to have them on board and look forward to the experience, ideas, and energy they’ll bring to the team. Welcome to Spinutech!

A brand refresh deserves a website that reflects it. Learn how we helped Hyde Park Capital transform their digital experience into a more modern, polished platform built to strengthen credibility and support growth.

What does the future of FinTech marketing look like? Next week, Kip Russell will join the FinTech Marketing North America Conference in New York to discuss how brands can cut through fragmentation, build trust, and create more connected customer experiences in a rapidly changing landscape.

In-office days always fly by a little faster. 😊 Good conversations, catching up in person, a few laughs between meetings, and actually getting to spend time together outside of a screen.

B2B CTV targeting just got a major upgrade. LinkedIn Amazon DSP could allow advertisers to target streaming TV audiences using professional data like: 👔 Job title 🏢 Industry 📊 Seniority The opportunity? More measurable pipeline impact from CTV.

Today’s the day! 📍 Free webinar: The New Rules of Search Visibility 🕦 Starts at 1 p.m. CT Join Spinutech and @basisglobaltech to learn how to align SEO and GEO into one system. There’s still time to register: spinutech.pulse.ly/sp8978zdv…

Google’s AI Overviews now appear on 20.5% of all keywords. That means your content isn’t just competing for clicks. It’s competing to be the answer. Join Taylor Fisher and Noor Naseer of @basisglobaltech for a FREE webinar TOMORROW on what search visibility means in the age of AI Overviews. 📅 May 19 | 🕦 1 p.m. CT Register now: spinutech.pulse.ly/nl320v2ec…

Google CTR for top-ranking pages has dropped 44% year-over-year. Users are still discovering, evaluating, and deciding. But the difference now is where and how it happens. In our upcoming webinar with Basis Technologies, Taylor Fisher and Noor Naseer will break down how to adapt your strategy to stay visible across both search engines and AI-driven experiences. Register to join us May 19 at 1 p.m. CT. 👉spinutech.pulse.ly/yrkkjvkzn…

Please join us in welcoming Anna Wilson to the Spinutech team! 🎉 Anna joins us as our new Paid Social Team Lead, bringing deep expertise in social strategy, campaign performance, and helping brands connect with audiences in meaningful ways. Welcome to Spinutech, Anna!

The MartechNEXT World Tour 2026 is officially ON! 🤩🚀 An incredible start yesterday in Boston, with inspiring keynotes from @chiefmartec, @RiemersmaFrans, @spinutech's Kevin Hourigan and @silvertech's Anoop Sandhu. Next: Chicago, April 30! Save a seat: prgress.co/3OxL4Lu

✨ Project of the Month spotlight! @spinutech helped American Integrity rebuild its digital experience with Sitefinity - faster, smarter, & built to scale. This means better navigation, a modern mobile-first design, & a much smoother user journey. Explore the project here! 👇