was interviewed for this piece ab music marketing on here and the rising practice of labels paying accounts to promote artists in a nondescript way that seamlessly blends into the rest of their tweets, to not come across as ads to casual scrollers!! happens more than you think 👀
Chaotic Good "narrative marketing" is just one way labels and PR teams are using social media to promote music.
Meet the niche social media tastemakers posting promo in plain sight.
thefader.com/2026/05/27/stea…
.@fettywap says he’s felt like the underdog for most of his career. After four years in prison, he’s making the best music of his life — and doing it only for himself.
Read and watch our latest in-depth interview with the New Jersey crooner: thefader.com/2026/03/31/fett…
Rochelle Jordan says gatekeeping an artist is actually a disservice to the work.
“Gatekeeping is like poison for an artist. My fans feel like once the world knows me that my magic will be lost, but that's not what happens. I'm not a fairy. I'm a real human being. This is my purpose… for people to be healed through music.”
Read Rochelle Jordan's FADER cover story: thefader.com/2026/03/03/roch…
Rochelle Jordan reflects on navigating a childhood with sickle cell anemia.
“I almost died at [two]... I had a lot of close calls growing up. I could see that I wasn't living quite the normal childhood, but I was a very creative child. I was always writing and creating songs even before I knew what songwriting was. I had the spirit of a creator.”
Read Rochelle Jordan's FADER cover story: thefader.com/2026/03/03/roch…
@RochelleJordan ladida’d her way to our latest FADER Cover 🎶 With talents that precede her, the British-Jamaican innovator details her slow burn journey, reflecting on her most recent project, ‘Through the Wall,’ her lifelong battle with sickle cell anemia, and the "divine timing" that finally brought her music to a global stage.
After over a decade of being the industry’s best-kept secret, she’s ready to step out from behind the wall and into her own light.
“I know that there's a lot in front of me and there's a lot behind me, and I think what I've learned from the journey is that surrendering is the only thing, and the best thing, you can do.”
Reflected on Lana's truly unsettling, truly beautiful new song. For better or worse, it's a musical rendition of her 2020 "question for the culture"
thefader.com/2026/02/18/lana…
A big one. In 2019, I was captivated by Choker's moving, cinematic genre-fluid pop music. I was expecting him to be the next big thing. But then releases stopped, until now.
An honor to tell this story about toiling, grief and finding yourself again.
thefader.com/2026/02/18/chok…
Through tour stops in Atlanta, Los Angeles, and more, our new documentary on @xaviersobased captures him at an inflection point in his career: he's the biggest he's ever been and needs to make a decision of where to go next.
thefader.com/2026/02/14/watc…
The Fader ranks 2025’s Best Albums:
#1 Addison
#2 Through The Wall
#3 LUX
#4 DeBÍ TiRAR MáS FOToS
#5 FunHouse Deluxe
#6 West End Girl
#7 lifetime
#8 THAT'S SHOWBIZ, BABY!
#9 BLACK STAR
#10 Let God Sort Em Out
Join The FADER staff for ASMR, inspired by our top 10 albums of 2025. Part 1 is albums #6 - #10.... Stay tuned for part 2, and the full list dropping on Monday 🔑🇬🇭👼🐱🪟
Meet our newest GEN F artist, Theodora. The 22-year-old singer and songwriter fostered a hobby of making music at home with her brother after years of moving made her an increasingly socially avoidant teen. Her sound blends pop, R&B, drum and bass, afrobeats, Creole folk music, and the Afro-Caribbean genre bouyon. In France, she now fronts a wave of artists pushing the sound into the country’s mainstream — and beyond.
Full story here: thefader.com/2025/11/18/theo…
On a chilly Halloween day in New York City, @itsoxis visited The FADER's HQ in Dumbo, Brooklyn, to put on an intimate and stripped back performance of her songs "Fry" and "Piranha." Armed with just her blue electric guitar, a looper, and mic, she proved the adage less is more.
Watch the full performance on our YouTube channel.