CEO at R-Squared, Top 50 Global Industry Player in Influencer Marketing, and Lead of the Digital Influencer Marketing Committee at the IAB South Africa
Joined December 2009
- Tweets 281
- Following 64
- Followers 120
- Likes 50
28 Photos and videos
9 Jan 2023
At R-Squared agency, we regularly encounter brands not willing, at first, for their influencers to disclose sponsorship in any way; they fear it will damage the impact if their audience knows that an influencer is paid to endorse them.
Firstly, disclosi…lnkd.in/dksBtr5w
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5 Jan 2023
Producing great content for social media ads is often a challenging exercise. Influencers are Content Creators by trade and can support brands, creative agencies and production agencies in creating highly authentic and relevant content for social media ad…lnkd.in/dwYxVhAf
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4 Jan 2023
When PR & Community Management goes wrong. “Running a Metro is complex”. 🤦🏼♂️ lnkd.in/d5AU87aA
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22 Dec 2022
Does your campaign need Aspirational, Inspirational, Relatable influencers, or a combination of those?
There is no one size fits all formula. Influencers/Creators have unique styles; none can genuinely and efficiently fit a campaign's specific tone, vibe…lnkd.in/dfPqiuTu
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21 Dec 2022
Influencers/Creators' fees, most of the time, include content creation and organic distribution. In other words, their costs combine production and media, yet, traditional campaign budget allocation methods allocate influencer marketing budgets to product…lnkd.in/dBq_qBX2
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20 Dec 2022
Is the number of followers still one of the most relevant awareness metrics in influencer marketing to estimate potential reach?
Social media platforms are increasing their efforts to distribute content beyond the followers base by suggesting relevant co…lnkd.in/d7tGrqKB
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19 Dec 2022
How was 2022 for you? For R-Squared Agency and me, this first “post-pandemic” year has been nothing like I would have imagined. I was expecting things to slowly but surely get back to what they were before, but the reality could not have been more differe…lnkd.in/dNv5gyg7
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21 Jan 2022
In my opinion; it's hihgly inappropriate. As an influencer marketing agency, it is our responsibility to continuously monitor, understand, and enforce the guidelines and regulations, and ensure that influencers follow the rules. We work on many markets, a…lnkd.in/eGQp75-D
12 Jan 2022
We're looking for a young and dynamic admin support intern in Cape Town. Ideally, someone freshly out of varsity and looking for a first agency experience. Please send me a DM if you know the ideal candidate
21 Oct 2021
Will be discussing some amazing topics about influencer marketing at 11.00 today with Brian Muguto and Ryan Feeke-Fortune. if you have not registered yet, join us now. #influencermarketing #iabsa #ther2impact bizcom.to/1/4qrs
Stephane Rogovsky retweeted
18 Oct 2021
Join us on 21 October at 11am to hear the latest #IABinsights from IAB SA Digital Influencer Committee lead, CEO and Founder of R-Squared Agency
@stefrogo on the definition and opportunity of Digital Influencer Marketing. Book your free Zoom seat today: bit.ly/IABinsight31
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1 Oct 2021
IAB SA Digital Influencer Marketing Committee launches Document On Definitions bizcom.to/1/4q60 via @Biz_Marketing @iab_sa