Wasae Imran, Director of Broadcast and Distribution at the Esports Foundation, explained it clearly:
"This isn't just an esports trend; it's a media trend. Across music, video, news, and sport, audiences don't just watch what they're given anymore. They choose their own experience: what to watch, where to focus, and how deep to go. Esports just lives further down that road than most."
The Esports Foundation is investing $2 million into its 2026 Creator Program, targeting 5,000 co-streamers across EWC and ENC.
Applications are open now.
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