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Steen Rasmussen @strasm

Connecting People, Data and Business Outcomes - Director of Data Innovation, Board Member & International Keynote Speaker

Joined February 2011
  • Tweets 1,329
  • Following 421
  • Followers 1,221
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Check out the latest edition of my "Please, make me think" newsletter and get ready to face the question "Do you analyze?" linkedin.com/pulse/do-you-an… via @LinkedIn

Do you analyze?

Do you analyze? It’s in the name, right? Digital analyst? But do you really analyze that often? In the world of digital analytics, implementation more often than not steals the spotlight, leaving...

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Analysts should never stop questioning or pushing boundaries — even if it means going down a rabbit hole or two, three or a thousand. Check out my latest article on Medium : medium.com/@me_68087/the-ill…

The Illusion of Data Perfection: Why We Care and Don’t Care About the Data We Have

Let me tell you a hard truth…

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Welcome to Q4 🥂 It’s going to be fun 🥳 Well, fun’ish 😄 And thanks to @tomfishburne 🙏
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What gets 150 analytics nerds to spend 6 hours in an auditorium? Surprisingly, not #GoogleAnalytics. It wasn't even on the agenda for the first time in 17 years! Instead, we discussed generative AI, server-side tracking, interaction tracking, and CDPs. @WAW was great. Thanks!!!
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16 hours of @Amplitude_HQ magic at @iihnordic , packed with insights, demos, and inspiration! 🎉 Big thanks to Natasha, Angela, Esther, Daniel, Niklas, and Adam for making it happen! Reach out if you're curious why Amplitude could be your go-to for future tracking.
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How solid is your tracking foundation? Measurement plan? Data governance framework? Data activation strategy? Budget to get shit done? Real management support? Or are we just"messing around"with numbers in a dashboard? Not sure? Ask me for help—if you're not afraid of the truth
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How does the idea of a mutual mentorship space Sound?, a 60-minute escape, a space to admit you're stuck, & instead of people judging you, you get Nodding heads silently saying, "Yeah, We've been there, & here's how to get out", the Cherry on top? Steen as a mentor and moderator.
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Selfie Vs Reality? "Emergency doorman duty on our flight to MeasureCamp London, thanks to Mads-Emil Sýkora Larsen's charm! Looking forward to sharing some IIH Nordic insights and grabbing beers with the crew tonight 🍻. Who's going 'Walrus' with us? 🥳
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Still a chance to join us on Wednesday live in Copenhagen... Secure you tickets now and connect with 200 others from the community... Tickets are still free, so that is not the excuse you need. 😁 See the full program here... brandleadership.community/In…

Web Analytics Wednesday CPH - 3 June 2026 - Brand Leadership Community

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"Shiny new tech won’t save your company. It’s time to focus on the real heroes: people & processes! Want the scoop? Check out my latest article: 👉 medium.com/@me_68087/the-mis…"

The Misguided Pursuit of Digital Transformation: Why Technology Alone Won’t Save Us

Over the past decade, organizations have chased after digital transformation and latest AI like it’s the latest fad diet — promising…

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Ready, Set, WAW? Wednesday, September 25 at 14.45 at Campus Carlsberg. We once again have the pleasure of scratching those analytics pains with a hand-picked selection of local and international keynotes delivered for Free.
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Hey... did you check out the 7 edition of the Steen.Fyi newsletter? Well, get going linkedin.com/pulse/getting-s…

STEEN.FYI

Steen Rasmussen, key note speaker and thought leader's personal portfolio. Get to know more about Steen and book him as a speaker for your Data analytics events, summits, conferences and workshops....

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💥 Are you wasting the campaign budget due to poor GA4 tracking? Join me & Kristian Simonsen on Sept 18, 9:30 CET for "Track Smart, Win Big: The GA4 Campaign Playbook" @iihnordic @accutics Learn how to turn data into impact. 📅 Sign up now: video.accutics.com/track-sma…

Track Smart, Win Big: The GA4 Campaign Playbook

Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are not able to use marketing data for holistic decision making*.We’re excited to welcome Steen Rasmussen,...

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As digital analysts, it's easy to let ambition or good intentions lead us away from the facts. Watch my presentation from 2023 at @supervveek where I emphasize why we were hired in the first place and the value of data analysts. youtu.be/kDZXCchvJ0Q

Why are Data Analysts Hired in the First Place? A presentation by...

To see the full presentation Please Visit https://www.steen.fyi/.G...

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With everyone & their Uncle now having access to AI, everyone is betting on AI being another lasting revolution on Planet Earth. @nvidia being in the DNA of AI, did a 10:1 stock split and raised its worth surpassing companies like @Apple Just another .com bubble or?
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First-party data remains key, even as third-party cookies linger. Learn how brands are adapting for a competitive edge with stronger personalization and connected experiences. Great article, go give it a read. deloitte.wsj.com/cio/with-or…
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Is IBM’s watsonx.data Nvidia GPUs the new cheat code for scaling AI models? With GPU Direct Storage, AI training just got faster and smoother. Are we looking at the future of generative AI on steroids? blocksandfiles.com/2024/09/0…
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🔄 The AI race isn’t won by copying. Look inward, identify your unique data and challenges, and carve your own path. Read more on my Medium Page: medium.com/@me_68087/critica… #AI #Innovation #CriticalThinking

Critically Critical Thinking?

A Deja Vu in the AI Space

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"In the AI space, there's a growing sense of déjà vu—companies racing to copy each other's 'magical' AI solutions instead of blazing their own trails. #AI #Innovation"
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"The obsession with the latest analytics tools is overrated—what’s more important is the actionable insights we deliver, not the technology we use." #OverratedTech #InsightOverTools
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