Editor of Jack Journal, marketer, project manager, confidence coach, author of the book, #confidence. Former CEO of WOSA. email editor@jackjournal.com.

Joined December 2008
780 Photos and videos
Su Birch retweeted
A humpback whale visited V&A Waterfront in Cape Town 🐋
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Chardonnay dominated, including a standout example from South Africa’s Bruce Jack Wines. So impressive was this wine that the judges felt it would merit a gold medal at twice, if not three times, its price. It was named Under £15 Masters Best in Class. thedrinksbusiness.com/2026/0…
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What an athlete! And what a lovely man.
Gael, it's been more than a pleasure 🧡 #RolandGarros
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Su Birch retweeted
The funniest maths in modern environmentalism. One almond requires 12 litres of irrigated water to produce. Peer-reviewed, ScienceDirect, 2017. A glass of almond milk contains roughly 50 of them. 600 litres of water before the carton is filled. The water comes from the San Joaquin Valley in California, which sits over one of the most over-extracted aquifers on earth. The valley floor has subsided by up to nine metres in places due to groundwater depletion. The carton is then refrigerated, sailed across the Atlantic, refrigerated again, lorried to a Manchester Tesco, and bought by someone who is concerned about the environmental impact of dairy. Meanwhile, in Cheshire. A British dairy cow drinks roughly 70 to 100 litres of water a day and produces around 28 litres of milk. That's about 3.5 litres of water per litre of milk. The water is rainwater that fell on her field or came from a local stream fed by the same rainwater. The rain was going to fall on the field whether the cow stood in it or not. 80% of her moisture intake comes from the grass itself, which is also rain. She converts the grass, free of charge, into a litre of milk containing seven times the protein and four times the calcium of almond milk, and shipped roughly 18 miles to the same Tesco. To recap. 600 litres of stolen aquifer, flown halfway round the world for nutritionally worthless beige water. Or 3.5 litres of rain that was already falling, converted by an animal you can pet, into actual food. The shopper picks the almond. She has been told this is the ethical position. The aquifer would like a word.
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Su Birch retweeted
Take the time to *look* at these.
Saher Alghorra (NYT) has won the Pulitzer Prize for Breaking News Photography for "his haunting, sensitive series showing the devastation and starvation in Gaza"
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Su Birch retweeted
Travel scam alert … Trivago might also be affected cos they are sister Booking agents
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Su Birch retweeted
Would you book a night’s stay on Robben Island? I had to read the headline twice because it felt too surreal to be real. Former prison guard houses may be turned into tourist accommodation. At first, it sounded like satire… but it’s not. A pilot project is already underway, and the idea is gaining traction. But this isn’t just another development opportunity. Robben Island is a place of deep historical weight. A site tied to pain, resistance, suffering and sacrifice. A place where history is not separate from the land… it is the land. And just like that, it’s being reframed as somewhere you can check in. Where do we draw the line between preservation and commercialisation? Read my full article below.
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