Ouch - "Not one respondent to Digiday’s survey said Twitter is extremely valuable to driving their titles’ revenues." - this surprises me. Twitter seems like a dry ripe space for pubs. Think of the saturation you could have knowing only 26% are investing.
There is perhaps no social media platform that is more appropriate for publishers than Twitter. In this Digiday Research deep dive, we look at why this is.
buff.ly/3AbAwYP