Measuring the impact of the world’s most important messages
Joined May 2010
- Tweets 377
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- Followers 1,276
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54 Photos and videos
Pinned Tweet
14 Jun 2023
Why pretest with Swayable? Simple.
Find out what works, so you can put your marketing $ behind the assets that are most persuasive.
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29 Oct 2024
Stakes are at an all-time high this election, but as Ground Media’s new study shows, slight shifts in support among key groups can tip the balance.
Check out the research, powered by Swayable’s RCT tech, to learn which ad most impacted voter enthusiasm: hubs.ly/Q02WdKs-0
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27 Jun 2024
Leading into the 1st Presidential debate, we polled 1,000 potential voters across various demographics about their expectations.
You can see full results and commentary here: hubs.ly/Q02DzLqz0
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Swayable⚡️ retweeted
26 Apr 2024
Lively discussion on misinfo & the structural problems in our digital ecosystem with @FastCompany EIC @bvaughan71, @CheckMyAdsHQ CEO @catthekin, @VoterFormation CEO @TatendaCheryl, @Microsoft economist @DavMicRot & ex- @UBS CEO @robertwolf32 at @Swayable’s #Persuasion2024 today
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Swayable⚡️ retweeted
22 Mar 2024
Analyzing a novel dataset of experiments, @lukebeehewitt, @dbroockman, Alexander Coppock, @Ben_Tappin, @jslez, @valerierose, @natelubin, & @m_hamidian elucidate the efficacy of political advertising campaigns.
#APSRFirstView
ow.ly/FNe050QRF2l
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18 Mar 2024
If you're attending ARF’s AUDIENCExSCIENCE conference, join Swayable’s CEO James Slezak & Cesar Brea, Partner at Bain & Company on 3/21. You'll learn how to build transformative programs that leverage causal impact data to drive major increases in returns from brand marketing.
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14 Mar 2024
🌟 A recent study by Swayable conducted during the Oscars found that combining a funny, unscripted moment with a traditional ad can increase brand lift and purchase consideration.🎬 #Oscars2024 #MovieMarketing #DonJulio #JimmyKimmel #MarketingStrategy #BrandLift #SwayableStudy
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11 Mar 2024
New Swayable research shows that Oscars clips impact movie interest more than trailers! Acceptance speeches drive audience intent, especially among non-Oscar viewers. Find out why Oscars clips are the new game-changer in film marketing! #Oscars hubs.ly/Q02n_29c0
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22 Feb 2024
If you'll be at SXSW, join Swayable CEO & Co-Founder James Slezak on March 8th for his panel with Tatenda Musapatike, Founder & CEO of Voter Formation Project, and Erin McDonough, VP, Global Strategy & Insights at Paramount.
hubs.ly/Q02l__Sw0
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16 Feb 2024
A must-read in @politico for strategists and marketers leading world-changing campaigns. The study analyzed more than 600 ads tested on Swayable by more than 50 campaigns across the 2018 and 2020 cycles. #Elections2024 politico.com/news/2024/02/15…
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Swayable⚡️ retweeted
15 Feb 2024
NEW: in @apsrjournal we report a treasure trove of data from inside dozens of campaigns’ own experiments on persuasion
The data reveal experimentation at a vast scale that is revolutionizing campaigning
challenges academic theories
& could have implications for democracy
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13 Feb 2024
🏈 The Super Bowl was a hit with over 123 million viewers! Celebrities were everywhere in the ads, but does having a celebrity really make a difference? Check out our study here: hubs.ly/Q02k-5wN0 #SuperBowlAds #CelebrityImpact #MarketingInsights
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Swayable⚡️ retweeted
28 Dec 2023
An exceptional keynote highlighting "The Power of Persuasion" by #JamesSlezak, CEO @Swayable @WebSummit 2024 in Lisbon.
22 Dec 2023
The New Science of Persuasion: Swayable at Web Summit 2023 youtu.be/ZZHKmRI3e60?si=PBD4… via @YouTube
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22 Dec 2023
The New Science of Persuasion: Swayable at Web Summit 2023 youtu.be/ZZHKmRI3e60?si=PBD4… via @YouTube
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Swayable⚡️ retweeted
4 Dec 2023
@Swayable Awarded U.S. Patent For Persuasion Measurement Technology
martech360.com/mobile-tech/d…
#martech360 #newsmedia #news #marketingtechnology #artificialintelligence #mobiltech #digitaladvertising
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Swayable⚡️ retweeted
30 Nov 2023
29 Nov 2023
We are excited to share the news that Swayable has been awarded a U.S. Patent! The patent recognizes breakthroughs in using causal data and machine learning to prove the impact that content has on consumers' attitudes, opinions, and intentions. globenewswire.com/news-relea…
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29 Nov 2023
We are excited to share the news that Swayable has been awarded a U.S. Patent! The patent recognizes breakthroughs in using causal data and machine learning to prove the impact that content has on consumers' attitudes, opinions, and intentions. globenewswire.com/news-relea…
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Swayable⚡️ retweeted
23 Nov 2023
Sometimes sticking to your values is the right move. Even if it seems boring. It shows consistency and
consistency = trust.
Great keynote about persuasive marketing from @Swayable at #Websummit in Lisbon last week.
#websummit2023 #lisbon #marketing #persuasivemarketing
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Swayable⚡️ retweeted
14 Nov 2023
“In marketing you’re either doing direct response campaigns. Or persuasion. If it’s a change that happens in our head, how do we measure it?…. Metrics are here to support visionary story telling. Not replace it.”- @jslez of @Swayable at @WebSummit
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Swayable⚡️ retweeted
14 Nov 2023
#PandaConf #WebSummit2023 - The Marketing Altar - kneeling room only!! #JamesSlezak of @Swayable on measuring persuasion !!
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16 Oct 2023
The Swayable Team is getting excited about @AdvertisingWeek in NYC! Be sure to add these events to your agenda if you are attending! #AWNewYork23 #PersuasionIntelligence #ProveLift #PreTesting
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