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MarTech360 @360MarTech

Redefining Marketing Technology through News, Views and Interviews.

Joined January 2022
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MarTech360@360MarTech
26 Feb 2025
๐–๐ก๐ฒ ๐Ÿ”๐ŸŽ% ๐จ๐Ÿ ๐Œ๐š๐ซ๐ญ๐ž๐œ๐ก ๐ˆ๐ง๐ฏ๐ž๐ฌ๐ญ๐ฆ๐ž๐ง๐ญ๐ฌ ๐…๐š๐ข๐ฅ (๐€๐ง๐ ๐‡๐จ๐ฐ ๐ญ๐จ ๐€๐ฏ๐จ๐ข๐ ๐ˆ๐ญ) Read Complete Article: martech360.com/b2b-tech/why-โ€ฆ #B2Btech #customerexperience #marketingautomation #marketingtechnology #Martechadoption #martechintegration #MartechInvestments
๐–๐ก๐ฒ ๐Ÿ”๐ŸŽ% ๐จ๐Ÿ ๐Œ๐š๐ซ๐ญ๐ž๐œ๐ก ๐ˆ๐ง๐ฏ๐ž๐ฌ๐ญ๐ฆ๐ž๐ง๐ญ๐ฌ ๐…๐š๐ข๐ฅ (๐€๐ง๐ ๐‡๐จ๐ฐ ๐ญ๐จ ๐€๐ฏ๐จ๐ข๐ ๐ˆ๐ญ)

ALT ๐–๐ก๐ฒ ๐Ÿ”๐ŸŽ% ๐จ๐Ÿ ๐Œ๐š๐ซ๐ญ๐ž๐œ๐ก ๐ˆ๐ง๐ฏ๐ž๐ฌ๐ญ๐ฆ๐ž๐ง๐ญ๐ฌ ๐…๐š๐ข๐ฅ (๐€๐ง๐ ๐‡๐จ๐ฐ ๐ญ๐จ ๐€๐ฏ๐จ๐ข๐ ๐ˆ๐ญ)
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MarTech360โ€™S Weekly News Roundup With @PubMatic, @Contentstack, @commercetools, @tealium, @NielsenIQ, #Huge, @NICELtd And More! Read More: martech360.com/news/martech3โ€ฆ #commercetools #Contentstack #Huge #martech360 #news #NICE #NielsenIQ #PubMatic

MarTech360โ€™S Weekly News Roundup With PubMatic, Contentstack, Commercetools, Tealium, NielsenIQ,...

Here is MarTech360โ€™s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news. Top 10 News from...

martech360.com
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The Closed-Loop Breakthrough: @clinch Brings Generative Engine Optimization Into the Ad Campaign Workstream Read More: martech360.com/news/media-grโ€ฆ #AdCampaignWorkstream #Clinch #ContentMarketing #conversationalengines #GenerativeEngineOptimization #martech360 #news

The Closed-Loop Breakthrough: Clinch Brings Generative Engine Optimization Into the Ad Campaign...

As AI search grows, brands are moving beyond standalone GEO strategies to integrate visibility directly into marketing and media workflows.

martech360.com
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๐‚๐จ๐ฆ๐ฉ๐จ๐ฌ๐š๐›๐ฅ๐ž ๐‚๐ƒ๐๐ฌ ๐ฏ๐ฌ. ๐๐š๐œ๐ค๐š๐ ๐ž๐ ๐‚๐ƒ๐๐ฌ: ๐–๐ก๐ข๐œ๐ก ๐ƒ๐ž๐ฅ๐ข๐ฏ๐ž๐ซ๐ฌ ๐…๐š๐ฌ๐ญ๐ž๐ซ ๐“๐ข๐ฆ๐ž-๐ญ๐จ-๐•๐š๐ฅ๐ฎ๐ž ๐Ÿ๐จ๐ซ ๐Œ๐จ๐๐ž๐ซ๐ง ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐“๐ž๐š๐ฆ๐ฌ? ๐‘๐ž๐š๐ ๐‚๐จ๐ฆ๐ฉ๐ฅ๐ž๐ญ๐ž ๐€๐ซ๐ญ๐ข๐œ๐ฅ๐ž:ย  martech360.com/insights/martโ€ฆ #AgenticCDP #AIagents

Composable CDPs vs. Packaged CDPs: Which Delivers Faster Time-to-Value for Modern Marketing Teams?

Compare Composable vs. Packaged CDPs to find the ideal fit for your martech stack. Analyze the setup speed, costs, & integration depth to boost TTV.

martech360.com
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The Great Reunification: @HorizonMedia and #Kartel Partner to Bridge the Creative-Media Divide via HorizonOS Read More: martech360.com/news/media-grโ€ฆ #audienceinsights #HorizonMedia #HorizonOS #integratedadvertising #Kartel #martech360 #news #ProgrammaticAds

The Great Reunification: Horizon Media and Kartel Partner to Bridge the Creative-Media Divide via...

Data silos between creative and media teams are driving demand for integrated advertising strategies powered by real-time audience insights.

martech360.com
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Closing the Loop: @ComcastAd and @AffinitySolutns Connect TV Screens Directly to the Checkout Counter Read More: martech360.com/news/media-grโ€ฆ #AffinitySolutions #attributiontracking #ComcastAdvertising #connectTV #digitaladvertising #digitalmarketing #martech360 #news

Closing the Loop: Comcast Advertising and Affinity Solutions Connect TV Screens Directly to the...

TV advertising is evolving from a branding channel into a measurable performance medium driven by data, attribution, and ROI insights.

martech360.com
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Four weeks, four new clients for @TheDigitalVoice PR agency Read More: martech360.com/news/media-grโ€ฆ #adnomaly #AssertiveYield #BraveBrowser #martech360 #news #OpenAttribution #PRagency #TheDigitalVoice

Four weeks, four new clients for The Digital Voiceโ„ข PR agency

The Digital Voice secures four new adtech clients and expands its partnership with impact.com across key European markets.

martech360.com
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๐“๐ก๐ž ๐Œ๐š๐ซ๐ญ๐ž๐œ๐ก ๐๐ฅ๐š๐ฒ๐›๐จ๐จ๐ค ๐Ÿ๐จ๐ซ ๐ˆ๐ฆ๐ฉ๐ฅ๐ž๐ฆ๐ž๐ง๐ญ๐ข๐ง๐  ๐š๐ง ๐€๐ˆ-๐๐š๐ญ๐ข๐ฏ๐ž ๐‚๐ƒ๐ ๐Ÿ๐ซ๐จ๐ฆ ๐ƒ๐š๐ฒ ๐Ž๐ง๐ž ๐‘๐ž๐š๐ ๐‚๐จ๐ฆ๐ฉ๐ฅ๐ž๐ญ๐ž ๐€๐ซ๐ญ๐ข๐œ๐ฅ๐ž:ย martech360.com/insights/martโ€ฆ #AIagent #AInativeCDP #customerprofilestrategy #IntelligenceEngine #MartechPlaybook

The Martech Playbook for Implementing an AI-Native CDP from Day One

Implement an AI-native CDP with our definitive engineering playbook. Master real-time data ingestion, identity stitching, & enterprise governance.

martech360.com
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Scaling the Unscalable: @synup Launches AI Content Assistant to Automate Visual Social Media for Local Agencies Read More: martech360.com/news/media-grโ€ฆ #AIContentAssistant #AIwritingtool #Contentideas #contentmanagement #marketingtechnology #martech360 #news #socialcontent

Scaling the Unscalable: Synup Launches AI Content Assistant to Automate Visual Social Media for...

Synup launches AI Content Assistant, helping multi-location brands create localized social content faster while reducing costs and manual effort.

martech360.com
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#Huge Acquires #Rotateยฐ to Formalize Global Composable Commerce Practice Natively Integrated with AI Read More: martech360.com/news/stack-plโ€ฆ #brandstrategy #ComposableCommerce #customerexperience #Digitalcommerce #eCommerce #Huge #martech360 #news

Huge Acquires Rotateยฐ to Formalize Global Composable Commerce Practice Natively Integrated with AI

Huge acquires Rotateยฐ to strengthen its composable commerce capabilities and expand scalable digital commerce solutions.

martech360.com
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๐“๐ก๐ž ๐„๐ง๐ ๐จ๐Ÿ ๐๐ซ๐จ๐›๐š๐›๐ข๐ฅ๐ข๐ฌ๐ญ๐ข๐œ ๐“๐š๐ซ๐ ๐ž๐ญ๐ข๐ง๐ : ๐–๐ก๐ฒ ๐ƒ๐ž๐ญ๐ž๐ซ๐ฆ๐ข๐ง๐ข๐ฌ๐ญ๐ข๐œ ๐ˆ๐๐ž๐ง๐ญ๐ข๐ญ๐ฒ ๐–๐ข๐ฅ๐ฅ ๐๐ž ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐ โ€™๐ฌ ๐Ž๐ง๐ฅ๐ฒ ๐‚๐ฎ๐ซ๐ซ๐ž๐ง๐œ๐ฒ ๐›๐ฒ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ– ๐‘๐ž๐š๐ ๐‚๐จ๐ฆ๐ฉ๐ฅ๐ž๐ญ๐ž ๐€๐ซ๐ญ๐ข๐œ๐ฅ๐ž:ย martech360.com/insights/martโ€ฆ #martech360

The End of Probabilistic Targeting: Why Deterministic Identity Will Be Marketingโ€™s Only Currency by...

Discover why regulations, signal loss, and AI trust issues make deterministic identity the sole viable Martech targeting foundation by the year 2028.

martech360.com
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Taking Back Control: How @wpengine New Bot Management Reshapes Marketing Analytics and Content Security Read More: martech360.com/news/stack-plโ€ฆ #BotManagement #contentcreators #contentsecurity #Digitaltech #MarketingAnalytics #martech360 #news #WordPressplatform

Taking Back Control: How WP Engineโ€™s New Bot Management Reshapes Marketing Analytics and Content...

The rise of AI bots is driving concerns over copyrighted content use, website strain, and the lack of value returned to content creators.

martech360.com
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MarTech360โ€™S Weekly News Roundup With @PerionNetwork, @edo_data, @dentsu_global, @Similarweb, @broadvoice, @wearesinch, @Zoom And More! Read More: martech360.com/news/martech3โ€ฆ #AskNicely #Broadvoice #dentsu #EDO #Magnite #martech360 #news #Perion

MarTech360โ€™S Weekly News Roundup With Perion, EDO, Dentsu, Similarweb, Broadvoice, Sinch, Zoom And...

MarTech360โ€™S Weekly News Roundup With Perion, EDO, Dentsu, Similarweb, Broadvoice, Sinch, Zoom, AskNicely And More!

martech360.com
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The Death of โ€œDuct-Tapedโ€ Automation: Why @Hostinger Agentic Mail Is a Game Changer for Marketing Read More: martech360.com/news/stack-plโ€ฆ #AgentManagement #AgenticMail #businesscommunication #campaignmanagement #emailinfrastructure #emailmarketing #Hostinger #marketingautomation

The Death of "Duct-Taped" Automation: Why Hostingerโ€™s Agentic Mail Is a Game Changer for Marketing

Traditional marketing automation faces limits as email remains a bottleneck, driving demand for smarter AI-powered workflows.

martech360.com
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Fluid viewers, fixed budgets: what real-world TV data reveals about modern TV viewing Read More: martech360.com/news/media-grโ€ฆ #connectedTV #CTVhomescreen #martech360 #news #SamsungAds #DigitalAdvertising
Fluid viewers, fixed budgets: what real-world TV data reveals about modern TV viewing

ALT Fluid viewers, fixed budgets: what real-world TV data reveals about modern TV viewing

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Inside The New York Timesโ€™ Identity Stack: How One Brand Built an 11M Subscriber Empire Without Third-Party Cookies ๐‘๐ž๐š๐ ๐‚๐จ๐ฆ๐ฉ๐ฅ๐ž๐ญ๐ž ๐€๐ซ๐ญ๐ข๐œ๐ฅ๐ž:ย  martech360.com/insights/martโ€ฆ #audiencesegments #cookielessidentitystrategy #engagedaudiencemember #martech360

Inside The New York Timesโ€™ Identity Stack: How One Brand Built an 11M Subscriber Empire Without...

Inside the NYT cookieless identity stack. Discover how a 11M subscriber empire used a first-party data architecture to beat cookie deprecation.

martech360.com
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The AI Search Era Is Here: What @Sitecore's Acquisition of @scrunch Means for Marketing and Advertising Read More: martech360.com/news/media-grโ€ฆ #ContentClarity #ContentCorrection #customerexperience #influencermarketing #martech360 #news #Scrunch #SearchEngineOptimization

The AI Search Era Is Here: What Sitecoreโ€™s Acquisition of Scrunch Means for Marketing and Adverti...

As AI answer engines reshape search behavior, marketers are shifting focus from traditional SEO to AI-driven discovery strategies.

martech360.com
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๐–๐ž๐› ๐๐ฎ๐ฌ๐ก ๐š๐๐ฏ๐ž๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐  ๐ข๐ง ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ”: ๐Ž๐ฎ๐ญ๐ฅ๐จ๐จ๐ค ๐š๐ง๐ ๐Ÿ๐จ๐ซ๐ž๐œ๐š๐ฌ๐ญ ๐‘๐ž๐š๐ ๐Œ๐จ๐ซ๐ž:ย martech360.com/insights/guesโ€ฆ #digitalengagement #instantuserengagement #martech360 #RollerAds #userexpectation #WebPushadvertising #WebPushnotifications
๐–๐ž๐› ๐๐ฎ๐ฌ๐ก ๐š๐๐ฏ๐ž๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐  ๐ข๐ง ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ”: ๐Ž๐ฎ๐ญ๐ฅ๐จ๐จ๐ค ๐š๐ง๐ ๐Ÿ๐จ๐ซ๐ž๐œ๐š๐ฌ๐ญ

ALT ๐–๐ž๐› ๐๐ฎ๐ฌ๐ก ๐š๐๐ฏ๐ž๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐  ๐ข๐ง ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ”: ๐Ž๐ฎ๐ญ๐ฅ๐จ๐จ๐ค ๐š๐ง๐ ๐Ÿ๐จ๐ซ๐ž๐œ๐š๐ฌ๐ญ

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#Lifesight Launches MCP to Embed Unified Marketing Measurement Into AI Assistants Like ChatGPT and Claude Read More: martech360.com/news/quick-byโ€ฆ #AIassistants #ChatGPT #Claude #generativeAIenvironment #Lifesight #Martechanalytics #martech360 #ModelContextProtocol

Lifesight Launches MCP to Embed Unified Marketing Measurement Into AI Assistants Like ChatGPT and...

Lifesight launches MCP, enabling marketers to access campaign attribution and performance insights through AI tools like ChatGPT and Claude.

martech360.com
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๐”๐ง๐ข๐ฏ๐ž๐ซ๐ฌ๐š๐ฅ ๐ˆ๐ƒ๐ฌ ๐ฏ๐ฌ. ๐–๐š๐ฅ๐ฅ๐ž๐ ๐†๐š๐ซ๐๐ž๐ง ๐ˆ๐๐ž๐ง๐ญ๐ข๐ญ๐ฒ ๐’๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง๐ฌ: ๐–๐ก๐ข๐œ๐ก ๐–๐ข๐ง๐ฌ ๐ญ๐ก๐ž ๐‚๐ซ๐จ๐ฌ๐ฌ-๐‚๐ก๐š๐ง๐ง๐ž๐ฅ ๐“๐š๐ซ๐ ๐ž๐ญ๐ข๐ง๐  ๐–๐š๐ซ? ๐‘๐ž๐š๐ ๐‚๐จ๐ฆ๐ฉ๐ฅ๐ž๐ญ๐ž ๐€๐ซ๐ญ๐ข๐œ๐ฅ๐ž:ย  martech360.com/insights/martโ€ฆ #MartechBattle #martech360
๐”๐ง๐ข๐ฏ๐ž๐ซ๐ฌ๐š๐ฅ ๐ˆ๐ƒ๐ฌ ๐ฏ๐ฌ. ๐–๐š๐ฅ๐ฅ๐ž๐ ๐†๐š๐ซ๐๐ž๐ง ๐ˆ๐๐ž๐ง๐ญ๐ข๐ญ๐ฒ ๐’๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง๐ฌ: ๐–๐ก๐ข๐œ๐ก ๐–๐ข๐ง๐ฌ ๐ญ๐ก๐ž ๐‚๐ซ๐จ๐ฌ๐ฌ-๐‚๐ก๐š๐ง๐ง๐ž๐ฅ ๐“๐š๐ซ๐ ๐ž๐ญ๐ข๐ง๐  ๐–๐š๐ซ?

ALT ๐”๐ง๐ข๐ฏ๐ž๐ซ๐ฌ๐š๐ฅ ๐ˆ๐ƒ๐ฌ ๐ฏ๐ฌ. ๐–๐š๐ฅ๐ฅ๐ž๐ ๐†๐š๐ซ๐๐ž๐ง ๐ˆ๐๐ž๐ง๐ญ๐ข๐ญ๐ฒ ๐’๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง๐ฌ: ๐–๐ก๐ข๐œ๐ก ๐–๐ข๐ง๐ฌ ๐ญ๐ก๐ž ๐‚๐ซ๐จ๐ฌ๐ฌ-๐‚๐ก๐š๐ง๐ง๐ž๐ฅ ๐“๐š๐ซ๐ ๐ž๐ญ๐ข๐ง๐  ๐–๐š๐ซ?

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๐“๐ก๐ž ๐Œ๐š๐ซ๐ญ๐ž๐œ๐ก ๐๐ฅ๐š๐ฒ๐›๐จ๐จ๐ค ๐Ÿ๐จ๐ซ ๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐  ๐š ๐‚๐จ๐จ๐ค๐ข๐ž๐ฅ๐ž๐ฌ๐ฌ ๐ˆ๐๐ž๐ง๐ญ๐ข๐ญ๐ฒ ๐‘๐ž๐ฌ๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง ๐…๐ซ๐š๐ฆ๐ž๐ฐ๐จ๐ซ๐ค ๐‘๐ž๐š๐ ๐‚๐จ๐ฆ๐ฉ๐ฅ๐ž๐ญ๐ž ๐€๐ซ๐ญ๐ข๐œ๐ฅ๐ž:ย  martech360.com/insights/martโ€ฆ #martech360 #mobileapps #privacyfirstenvironment
๐“๐ก๐ž ๐Œ๐š๐ซ๐ญ๐ž๐œ๐ก ๐๐ฅ๐š๐ฒ๐›๐จ๐จ๐ค ๐Ÿ๐จ๐ซ ๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐  ๐š ๐‚๐จ๐จ๐ค๐ข๐ž๐ฅ๐ž๐ฌ๐ฌ ๐ˆ๐๐ž๐ง๐ญ๐ข๐ญ๐ฒ ๐‘๐ž๐ฌ๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง ๐…๐ซ๐š๐ฆ๐ž๐ฐ๐จ๐ซ๐ค

ALT ๐“๐ก๐ž ๐Œ๐š๐ซ๐ญ๐ž๐œ๐ก ๐๐ฅ๐š๐ฒ๐›๐จ๐จ๐ค ๐Ÿ๐จ๐ซ ๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐  ๐š ๐‚๐จ๐จ๐ค๐ข๐ž๐ฅ๐ž๐ฌ๐ฌ ๐ˆ๐๐ž๐ง๐ญ๐ข๐ญ๐ฒ ๐‘๐ž๐ฌ๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง ๐…๐ซ๐š๐ฆ๐ž๐ฐ๐จ๐ซ๐ค

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