Syft Data

Syft Data

26 Photos and videos

Tweets

Syft Data retweeted

Syft Data

@syftdata

14h

Buyers are not avoiding sales, but they are avoiding unnecessary sales conversations. By the time most buyers engage with a vendor, they have already researched the market, compared options, and narrowed the field. The role of sales is shifting from educating buyers to helping them make a decision.

Syft Data

Syft Data retweeted

Syft Data

@syftdata

18h

The Cost of Being AI Forward

0:58

Syft Data

Syft Data retweeted

Syft Data

@syftdata

Jun 16

Stop Buying Tech Tools That Don't Use

1:22

Syft Data

Syft Data retweeted

Syft Data

@syftdata

Jun 16

B2B buyers rarely trust a single source. They compare signals from a wide range, including: - Analysts - Customers - Creators - Partners - Peers - Search - AI The job of marketing is not to win one channel. It is to show up consistently enough that buyers keep hearing the same story from different places.

Syft Data

Syft Data retweeted

Syft Data

@syftdata

Jun 15

The buying process does not start when someone fills out a form. By then, most buyers already have a list. The real question is not how to convert demand. It is how to become one of the companies that buyers already know to consider.

Syft Data

Syft Data retweeted

Syft Data

@syftdata

Jun 15

Advice on Buillding an AI-Frist Team

0:24

Syft Data

Syft Data retweeted

Syft Data

@syftdata

Jun 12

Most revenue teams spend all their time analyzing the 5% of buyers currently in market. Meanwhile, 95% of future buyers sit outside the funnel.

Syft Data

Syft Data retweeted

Syft Data

@syftdata

Jun 12

Steve Jobs' Taste - How Apple Preserved Its DNA

0:50

Syft Data

Syft Data retweeted

Syft Data

@syftdata

Jun 11

The gap is only four points. But it's enough to challenge a common assumption: That larger companies naturally invest more in long-term initiatives.

Syft Data

Syft Data retweeted

Syft Data

@syftdata

Jun 11

Build vs. Buy - Strategic Business Decisions Explained

0:50