Talea, NYC's first women-owned brewery, taps DTC brands with cult followings (think @fishwife 🐟 and @drinkolipop 🥤) to create co-branded products & grow its own audience.
Find out just how well the strategy is working in my latest for @adage below 🍻:
adage.com/article/marketing-…
Our new home! The TALEA brewery & taproom will be in Williamsburg! We can't wait to bring easy to love beers and hospitality first tasting experience to one of the most vibrant & accessible neighborhoods in the… instagram.com/p/B48BWy0lLRf/…
Did you know that TALEA Co-Founder LeAnn served in the Navy and attended the Naval Academy? She was recognized by wework and bunkerlabs for her service and for "opening the doors to amazing craft beer." Thank you to… instagram.com/p/B44_N2wltC2/…
We took a trip upstate to check out different brewing systems because... we signed a lease and are ready to make some moves! ⚡ To announce our future brewery & taproom home, we're doing a GIVEAWAY! One random winner… instagram.com/p/B4xcdg0l7QD/…
It's crispy outside! If you're craving a tropical vacation, try our Tropicberry Tart Deco Sour IPA! Pink guava, passion fruit, raspberry, and a touch of sweetness make this the tart fruit smoothie of your dreams.… instagram.com/p/B4qnMlaFzjJ/…
The TALEA lineup, with a peek of cheese & charcuterie. If you're craving a Wednesday pick me up, you can order today on Foodkick for same day delivery in NYC! Use code TALEA10 for 10% off orders of $50 or more.… instagram.com/p/B4hwl0ZlD18/…
We're still in love with crazy pineapple aromas and flavors of Sun Up - our first beer ever. Sun Up is on tap across the city and is a perfect example of our easy drinking, fruit & flavor-forward formulations.… instagram.com/p/B4YCFkdlA6a/…
Head Brewer Johnny is committed to sourcing the highest quality hops for our beers. We evaluated separate farm lots of Amarillo, Azacca, and Idaho 7 through aromas (from the bag), hop rubbing (putting pellets between… instagram.com/p/B4QQxWEl6Ka/…
TALEA hop selection today! We're picking our favorite lots of Azacca, Amarillo, and Idaho 7 for our 2020 hop supply! We're working directly with hop farmers, when possible, and looking for flavors and aromas that… instagram.com/p/B4K_-hLlHME/…
We're packaging Pumpkin Roll Sour IPA tomorrow! Here co-founder Tara is feeling the grains of Tahitian Vanilla Beans (don't worry, the beans going into Pumpkin Roll were sanitary!).
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#taleabeer… instagram.com/p/B3vSY08JY_w/…
A different rainy day - back in April! Our first photoshoot with @shootingsound. The day was overcast and even sprinkling, but we had so much fun being product stylists - tarahankinson on the pour shot, @leannelyse… instagram.com/p/B3sCqJMJJV5/…
Join us tomorrow at twohandsnyc in Tribeca! Two Hands Burgers will be paired with our beers for a $15 special. Reservations available on @resy - we already have our reservation!
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#taleabeer#imbibegram… instagram.com/p/B3pzXAJlwXZ/…
We loved celebrating the.wing's Third Birthday last week! We met so many inspiring women and got to see our cans #inthewild at one of the most photogenic spaces imaginable. Thank you for having us!… instagram.com/p/B3pOS4yFKqA/…
Tropicberry Tart Deco has been described as "Oh my! Soooo lovely!"
"A sour beer for the rest of us! Lives up to the beer man's hype."
"Brought a damn tear to my eye."
"Magnificent!"
Thank you for all the amazing… instagram.com/p/B3iPUbrljkI/…
We spent Sunday afternoon tasting our beers and chatting with butfirst.beer! We shared the story of starting TALEA, our beer philosophy, and tasting notes on our current lineup. Listen to our conversation on Stitcher… instagram.com/p/B3cotFNFk0u/…